CRM Operations Associate

About the Role

As a CRM Operations Associate at bet365, you will be responsible for the day-to-day execution of promotions and lifecycle campaigns across the USA and Canada. This role is eligible for inclusion in the Company’s hybrid working from home policy. The salary range for this position is between $50,000 and $60,000 annually.

Key Responsibilities

• Support the team in daily tasks such as creating communications, offer pages, testing and executing Sports CRM campaigns.
• Deliver promotional campaigns ensuring localized, industry and marketing-focused best practices are applied while adhering to all relevant regulatory and marketing standards.
• Prioritize the customer experience and deliver top of the line customer journeys driving retention and loyalty of bet365 users.
• Build and test a variety of CRM campaigns across multiple channels (email, in-app messages, push notifications).
• Build and maintain offer content using a Content Management System.
• Execute, test, and maintain offer campaigns.
• Ensure all content adheres to quality standards, regulation, and brand guidelines.
• Proofread all content prior to publication, ensuring all content is accurate and meets a high standard.
• Collaborate closely with stakeholders to meet the needs of the department and the Company.

Requirements & Tech Stack

• Working knowledge of Content Management Systems, including Contentful.
• Working knowledge of customer engagement platforms such as Braze.
• Working knowledge of customer data platforms such as Optimove.
• Working knowledge of work management systems such as Monday.com.

Qualifications

• Experience working in a CRM or marketing related role is preferred.
• Excellent organization, prioritization skills with an outstanding attention to detail.
• Ability to work in a high-pressure, fast-paced environment.
• Passion for sports and a good understanding of online sports betting mechanics and promotions is preferred.
• Exceptional communication and interpersonal skills.