PAID ADS (GOOGLE & META)

Role Description

The Paid Ads (Google & Meta) Specialist will manage and optimize online advertising campaigns to drive qualified leads and enhance brand visibility for the institute. This contract, remote role involves planning and executing paid campaigns on Google Ads and Meta platforms, including audience targeting, keyword selection, ad creation, and budget management. The specialist will monitor campaign performance daily, analyze data, and implement adjustments to improve return on ad spend and conversion rates. Responsibilities include creating reporting dashboards, preparing regular performance reports, coordinating with internal stakeholders to align campaigns with marketing goals, and ensuring ads comply with healthcare advertising guidelines. The role also involves ongoing testing of creatives and messaging, as well as staying updated on platform changes and best practices.

Key Responsibilities

• Plan and execute paid campaigns on Google Ads and Meta platforms.
• Manage audience targeting, keyword selection, ad creation, and budget management.
• Monitor campaign performance daily and analyze data.
• Implement adjustments to improve return on ad spend and conversion rates.
• Create reporting dashboards and prepare regular performance reports.
• Coordinate with internal stakeholders to align campaigns with marketing goals.
• Ensure ads comply with healthcare advertising guidelines.
• Conduct ongoing testing of creatives and messaging.
• Stay updated on platform changes and best practices.

Requirements & Tech Stack

• Proficiency in Google Ads and paid media channels.
• Ability to effectively manage large budgets.
• Experience in scaling and optimizing campaigns in international markets.
• Clear and proactive communication skills.

Qualifications

• Strong expertise in managing and optimizing Google Ads and Meta (Facebook/Instagram) advertising campaigns, including search, display, and social formats.
• Proficiency in performance analysis using tools such as Google Analytics, Ads Manager, and other reporting platforms to track KPIs and conversions.
• Experience in campaign strategy, audience segmentation, and funnel optimization for lead generation in service-based or healthcare-related businesses.
• Ability to create clear, compliant ad copy and collaborate on creative assets that align with brand guidelines and regulatory requirements.
• Comfort with budget planning, bid strategies, A/B testing, and continuous optimization to improve ROI and reduce acquisition costs.
• Strong communication and collaboration skills, with the ability to work independently in a remote contract setting and meet deadlines consistently.
• Prior experience in healthcare, fertility, or medical services marketing is an advantage.
• Familiarity with ethical advertising standards.
• Bachelor’s degree in Marketing, Business, Communications, or a related field is preferred.
• Relevant certifications (e.g., Google Ads, Meta Blueprint) are beneficial.