Marketing Executive

Job Title: Marketing Executive

Company: Cogniza Private Limited

Key Responsibilities

• Conduct cold calling and prospecting to identify and generate potential leads from the designated target audience.
• Research and understand the target audience to identify potential prospects and assess their interest and requirements.
• Communicate effectively with prospects through phone calls, emails, social media, and other channels to generate interest and qualify leads.
• Ask relevant questions to qualify prospects based on their needs, interest, and potential for conversion, and share qualified leads with the concerned sales team.
• Build and maintain strong relationships with prospects through regular follow-ups and lead nurturing activities.

Qualifications

• Freshers are welcome; candidates with 0–1 year of experience in lead generation, telecalling, inside sales, or business development may apply.
• Prior experience in B2C lead generation, education, EdTech, or technology is an advantage.
• Excellent communication and interpersonal skills, with the ability to engage and build rapport with prospects over the phone.
• Strong prospecting, lead qualification, and relationship-building skills.
• Ability to identify potential customers, understand their requirements, and qualify leads based on their interest and suitability.
• Good follow-up and time-management skills, with the ability to work independently as well as collaboratively within a team.