Social Media Executive (Hybrid Role)

About the Role

Innowrap is looking for a creative, articulate, and organised Social Media Executive to work with brands across hospitality, lifestyle, and consumer categories.

Location

• Mumbai

Work Mode

• Hybrid

Employment Type

• Full-time

Key Responsibilities

• Develop content ideas and plan social media calendars for multiple brands.
• Write engaging captions and create social media creatives using Canva.
• Coordinate with clients to understand briefs, clarify requirements, communicate updates, and manage feedback.
• Work with designers, photographers, and video editors to execute campaigns and content.
• Coordinate publishing across Instagram, Facebook, and LinkedIn.
• Assist in setting up, managing, and optimising Meta Ads campaigns to support client objectives.
• Research relevant trends, competitors, and creative opportunities for brands.
• Track social media and campaign performance and contribute ideas to improve engagement and results.
• Manage multiple tasks, revisions, and deadlines while ensuring quality and timely delivery.

Requirements & Tech Stack

• Excellent communication skills are mandatory.
• Hands-on Canva skills are mandatory.
• Good academic performance.
• Strong learning mindset.
• Ability to understand and implement feedback.
• Genuine interest in social media marketing, content creation, and brand storytelling.
• Good eye for aesthetics.
• Creative thinking.
• Ability to translate ideas into engaging content.
• Strong organisational skills.
• Attention to detail.
• Reliability.
• Ability to prioritise tasks.
• Understanding of Instagram content formats, reels, and audience engagement.

Qualifications

• Freshers and experienced candidates welcome.

Good to have:

• Prior experience in social media marketing.
• Prior experience with Meta Ads Manager and paid campaign optimisation.
• Prior experience with hospitality or lifestyle brands.
• Prior experience with AI tools.
• Meta Ads experience is an advantage.