Social Media Executive

PropZeta

Key Responsibilities

• Manage social media accounts, including Instagram, Facebook, LinkedIn, and other relevant platforms.
• Plan, create, and schedule engaging social media content.
• Write captions, hashtags, and promotional content.
• Develop and maintain a social media content calendar.
• Monitor audience engagement, comments, messages, and inquiries.
• Track social media performance, reach, impressions, and follower growth.
• Research trending topics, hashtags, and competitor activities.
• Coordinate with the design and marketing teams for campaigns.
• Prepare regular social media performance reports.
• Implement strategies to increase brand awareness and audience engagement.

Requirements & Tech Stack

• Knowledge of Instagram, Facebook, LinkedIn, and other social media platforms.
• Basic knowledge of social media analytics and reporting tools.
• Knowledge of content scheduling tools is an advantage.

Qualifications

• Good written communication and content-writing skills.
• Understanding of social media trends, hashtags, and engagement strategies.
• Creative thinking and good organizational skills.
• Ability to manage multiple accounts and meet deadlines.
• A degree or diploma in Marketing, Mass Communication, or a related field is preferred.