Skincare Copywriter (FROM D2C)

About The Opportunity

A fast-scaling D2C beauty and personal care brand in India, building a category-defining skincare experience through emotionally resonant, science-backed storytelling. Blending clinical efficacy with consumer-first copy that converts—turning complex ingredient science into compelling, scroll-stopping narratives for digital-first audiences.

Key Responsibilities

• Write high-converting product copy, landing pages, and email campaigns that speak to skincare-conscious consumers across India.
• Translate clinical ingredient benefits into clear, relatable, and emotionally engaging messaging for D2C audiences.
• Collaborate with product, marketing, and design teams to align copy with brand voice, campaign goals, and conversion KPIs.
• Optimize existing content based on A/B tests, analytics, and customer feedback to improve engagement and sales.
• Develop SEO-friendly blog content and social media hooks that position the brand as a skincare authority.
• Maintain a consistent brand tone—warm, trustworthy, and scientifically grounded—across all digital touchpoints.

Requirements & Tech Stack

• D2C copywriting experience
• Skincare or beauty category expertise
• SEO content writing
• Product description writing
• Email marketing copy
• Conversion-focused storytelling
• Preferred: Experience with Shopify or similar e-commerce platforms
• Preferred: Knowledge of Indian skincare consumer behavior