Digital Marketing Intern

About the Role

We are looking for a results-driven Digital Marketing executive with experience in paid media campaigns, customer engagement initiatives, and organic growth strategies. This role involves managing our marketing automation tool, MoEngage, to deliver personalized experiences at scale.

Key Responsibilities

Customer Engagement & Retention

• Review and deeply understand the current customer engagement journey; identify drop-off points and propose improvements.
• Operate MoEngage for push notifications, in-app messages, email, and SMS campaigns; segment audiences and run A/B tests to improve CTR and conversion rates.
• Collaborate with product and CRM teams to map and optimize the full customer lifecycle.

Competitor Analysis & Market Intelligence

• Conduct regular competitor analysis across paid, organic, and content channels.
• Track industry benchmarks and emerging trends to recommend creative pivots and budget shifts.

SEO & Organic Growth

• Develop and execute an SEO strategy covering on-page, off-page, and technical SEO.
• Work with content teams to build topical authority and improve organic rankings.

Paid Media & Campaign Management

• Plan, execute, and optimize Google Ads (Search, Display, Performance Max) and Meta Ads (Facebook & Instagram) campaigns end-to-end.
• Design and launch new campaign concepts aligned with business goals, seasonality, and audience insights.
• Build and execute 3-month rolling campaign roadmaps to engage and retain existing customers.
• Conceptualize and deliver festival and seasonal campaigns that drive engagement and conversions.

Reporting & Analytics

• Own campaign performance dashboards; report weekly and monthly on spend, ROAS, CAC, CTR, and retention metrics.
• Provide actionable insights and iterate campaigns based on data.
• Daily, weekly, and monthly reports on all campaigns and ads.

Requirements & Tech Stack

• Hands-on experience in digital marketing.
• Practical experience using MoEngage or a comparable marketing automation/CRM tool.
• Solid understanding of SEO principles and tools (Google Search Console).
• Analytical mindset with proficiency in Google Analytics, Meta Insights, and Excel / Google Sheets.
• Experience building multi-channel campaign calendars and managing budgets independently.
• Strong creative instinct for ad copy, visuals, and messaging; ability to brief design teams effectively.
• Strong expertise in Google Ads (including Performance Max & Smart Bidding) and Meta Ads Manager.

Nice to Have

• Experience in e-commerce, quick commerce, or D2C brand marketing.
• Hands-on experience with Excel.
• Hands-on knowledge of WhatsApp Business API campaigns.