Digital and Content Strategist

About the Role

We are looking for a Digital & Content Strategist to combine creativity, strategy, and data to build compelling brand stories. You will develop content and strategies that drive impact, from brainstorming campaign ideas to understanding audience engagement and conversion.

Key Responsibilities

• Develop content strategies and campaign ideas across social media, websites, email, and other digital platforms.
• Translate brand objectives into engaging content calendars, creative concepts, and campaign narratives.
• Identify emerging trends and creatively apply them to brand strategies.
• Collaborate with design, content, SEO, SEM, and analytics teams.
• Track campaign performance, analyze audience behaviour, and use insights to refine strategies.
• Maintain brand messaging consistency while exploring new ways to drive engagement, conversations, and conversions.

Requirements & Tech Stack

• Experience in digital content strategy, brand storytelling, or a related role.
• Strong understanding of digital platforms, content formats, and audience behaviour.
• Excellent communication skills, a creative mindset, and a flair for storytelling.
• Ability to balance creative ideas with data-backed decisions.
• Familiarity with analytics and performance-tracking tools.
• Strong organizational and project management skills.
• Ability to keep up with digital trends while discerning strategic application.
• Skills: social media, content strategy, creativity.