Digital Marketing Intern

About the Role

Echo Initiative by Joveo is seeking a Growth Marketing Strategy Intern to join their team in Bengaluru, India. This is an in-office role, 5 days a week, with timings from 2-10 pm. The internship offers significant ownership and the opportunity to dive deep into B2B SaaS marketing strategy, with a strong focus on digital execution and data analytics.

Your Mission: Drive Strategy & Execution

You will be embedded within the marketing team, gaining hands-on experience across strategic and tactical layers of a global marketing organization.

Key Responsibilities

• Digital Strategy & Campaign Management
• Own the execution and initial analysis of digital marketing campaigns across Meta (Facebook, Instagram), Google Ads, and emerging B2B platforms.
• Optimize advertising performance by tracking key metrics, gathering actionable insights, and preparing comprehensive campaign reports.
• Explore strategic principles of programmatic advertising, advanced audience targeting, and rigorous A/B testing.
• Data-Driven Engagement & Retention
• Assist in building, testing, and deploying email and SMS re-engagement campaigns to impact the lead nurture funnel.
• Focus on optimization of template readability, mobile responsiveness, and quality control (grammar, spelling, formatting).
• Track detailed campaign performance and translate results into recommendations for improving audience engagement.
• Marketing Analytics & Business Intelligence
• Become proficient with core marketing tools: Google Analytics, CRM (Salesforce/Hubspot), and advanced Excel for data manipulation and reporting.
• Synthesize raw data into clear, concise reports and strategic insights for executive decision-making.
• Develop a foundational understanding of SEO, SEM, and marketing performance metrics (CPA, ROAS, LTV) within a B2B context.
• Cross-Functional Strategic Support
• Collaborate with Product, Sales, and Content teams to support high-priority marketing initiatives.
• Maintain marketing documentation, track project deliverables, and ensure strategic alignment.
• Conduct research, including competitor analysis and market trends, to inform content and strategic planning.

Requirements & Tech Stack

• Core Platforms: Excel, CRM, Google Analytics, advanced email & SMS marketing platforms.
• Ad Platforms: Direct exposure to Google Ads, Meta Ads Manager.
• Analytics & SEO: Learn with top-tier SEO/SEM tools like SEMRush.

Qualifications

• Currently pursuing or recently completed a Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related analytical field.
• A data-driven mindset is essential; proficiency in problem-solving with data and an interest in digital platforms.
• Exceptional analytical, critical thinking, and communication skills (written and verbal).
• Highly adaptable and capable of managing multiple priorities in a dynamic, high-growth environment.
• Bonus: Prior exposure to digital marketing is a plus, but raw potential and drive are prioritized.