Social Media Executive

About the Role

This role involves managing social media for major BFSI brands, dictating content creation, aesthetics, timing, and audience reach. The focus is on originality in a crowded market, identifying emerging trends, and understanding the nuances of online communication.

Key Responsibilities

• Social Media Strategy:
• Own social presence across Instagram, LinkedIn, YouTube, Facebook, and X, understanding platform-specific nuances.
• Deeply understand target audiences through their online behavior, not just demographics.
• Manage the end-to-end content calendar, from ideation and campaigns to recurring formats, topical moments, publishing, and final checks.
• Collaborate closely with writers, designers, and editors, providing feedback on copy, visuals, pacing, and audio.
• Stay current with online changes, including creators, formats, platform behavior, and internet culture, to discern valuable trends.
• Monitor competitors and the industry landscape to identify emerging similarities and differentiation opportunities.
• Implement continuous testing of hooks, formats, timing, and creative treatments to improve social media effectiveness.
• Track performance metrics including reach, engagement, saves, shares, watch time, retention, growth, CTR, traffic, and conversions.
• Utilize GA4, UTMs, and native analytics to provide insights and recommendations for future strategy.

Requirements & Tech Stack

• Hands-on experience managing brand social accounts.
• Strong understanding of major social platforms and their native formats.
• Proficiency with GA4, UTMs, and native analytics tools.

Qualifications

• 0-2 years of experience in social media, content, or digital marketing.
• Graduate in Commerce/Finance.
• Strong interest in Stock markets, investments, mutual funds.
• Passionate follower of social media handles of leading Fintechs.
• Strong attention to detail and creative judgment.
• Experience managing BFSI brands across mutual funds, fintech, banking, wealth, insurance, or investing is a strong plus.
• Demonstrated "taste" by consuming and understanding diverse cultural content beyond marketing, such as good advertising, magazines, cinema, album rollouts, fashion campaigns, photography, design, memes, and creator culture.
• Excellent audience instinct and an ability to understand audience aspirations and behaviors.
• Strong "culture radar" for identifying trending topics, creator experiments, and evolving visual styles and humor.
• An eye for detail in execution, including first frames, crops, fonts, captions, music, thumbnails, and line breaks.
• Commercial sense, understanding the "job" each post should perform (reach, trust, education, engagement, consideration, or conversion).