Marketing Services

About the Role

We are seeking a B2B Appointment Setter to generate outbound sales conversations and qualified meetings with businesses in the US market. This is a full-time contractual remote position based in India.

Key Responsibilities

• Lead Generation & Prospecting
• Research and identify potential B2B prospects across the US market.
• Build and manage targeted prospect lists based on defined ICPs.
• Identify key decision-makers such as Founders, CEOs, CMOs, Marketing Directors, VPs, and Business Owners.
• Conduct outbound prospecting through:
• Cold calling
• Cold email
• LinkedIn outreach
• Other approved outbound channels
• Appointment Setting
• Start meaningful conversations with US-based prospects.
• Understand prospect business challenges and identify potential needs for marketing services.
• Qualify prospects using predefined criteria including business need, authority, budget, timing, and overall fit.
• Schedule qualified discovery meetings for the sales/consulting team.
• Confirm scheduled appointments and reduce no-shows through timely follow-ups.
• Maintain consistent follow-up with prospects who are not immediately ready to schedule a meeting.
• Sales & Communication
• Communicate the value proposition of marketing services clearly without being overly sales-focused.
• Handle common objections professionally and confidently.
• Build rapport with senior-level decision-makers.
• Adapt communication based on the prospect’s industry, business model, and specific requirements.
• Maintain a consultative approach rather than depending solely on scripted conversations.
• CRM & Reporting
• Maintain accurate prospect and activity records within the CRM.
• Update lead status, conversation history, follow-up dates, and appointment information.
• Track daily and weekly outbound activities.
• Report on key performance metrics including:
• Calls made
• Conversations
• Qualified leads
• Meetings booked
• Meetings attended
• Conversion rates
• Provide regular feedback regarding prospect responses, objections, and market insights.

Requirements & Tech Stack

• Required Experience & Skills
• 0-2 years of experience in B2B appointment setting, inside sales, lead generation, or business development.
• Proven experience working with US-based B2B clients or prospects.
• Experience selling or generating appointments for marketing services, digital marketing, SEO, performance marketing, social media marketing, content marketing, web services, SaaS, IT services, or similar professional services is preferred.
• Strong cold-calling and outbound prospecting capabilities.
• Excellent spoken English with a clear and professional communication style.
• Strong understanding of the US business and sales environment.
• Experience engaging with senior-level decision-makers.
• Strong objection-handling and follow-up abilities.
• Ability to research prospects and personalize outreach.
• Comfortable working with CRM systems and sales engagement tools.
• Strong organizational and time-management skills.
• Ability to work independently in a remote setup.
• Target-oriented, consistent, and focused on achieving activity and appointment goals.
• Preferred Skills
• Experience with tools such as:
• Zoho CRM / Salesforce / HubSpot
• LinkedIn / LinkedIn Sales Navigator
• Apollo
• ZoomInfo
• Email outreach platforms
• Dialers and calling platforms
• Google Workspace / Microsoft 365

Qualifications

We are looking for a professional who:

• Has demonstrable experience setting B2B appointments in the US market.
• Can confidently engage with business owners and senior executives.
• Understands how to identify a genuine sales opportunity rather than simply booking meetings.
• Can research an account before beginning outreach.
• Is comfortable with cold calling and handling rejection.
• Can consistently meet agreed appointment-setting targets.
• Takes ownership of the entire prospecting and follow-up process.
• Demonstrates professionalism, discipline, and accountability.

Working Hours

The position requires significant overlap with US business hours. The candidate should be comfortable working an India-based schedule aligned with the assigned US time zone and target market.

Employment Type

Full-Time | Contractual

Location

Remote – India

Target Market

USA