Content & Communication Coordinator

About the Role

The Content & Communication Coordinator will plan, shoot, and edit organic photo and video content, assist in social media campaign development and implementation, and manage day-to-day social media operations. This role involves capturing content at various locations, conducting interviews, tracking social media performance, and collaborating with the marketing team.

Key Responsibilities

• Plan, shoot, and edit organic photo and video content featuring employees, customers, equipment, and job sites across the Ag & Turf and Turfgrass business units.
• Assist in the development and implementation of social media marketing campaigns.
• Manage day-to-day posting, scheduling, and community engagement across company social media accounts.
• Travel to customer sites, company events, trade shows, and field days to capture real-time content and provide on-site promotional support.
• Conduct on-camera interviews and testimonials with employees and customers.
• Track and report on organic social media performance.
• Stay current on social media tactics, trends, and platform best practices.
• Work closely with the marketing team to ensure brand storytelling and content align with broader marketing tactics, campaigns, and priorities.
• Maintain an organized library of photo, video, and testimonial assets.
• Support additional marketing and communications projects, such as internal communications, website or blog content, and print materials.

Requirements & Tech Stack

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 0-2 years of experience in social media, content creation, or communications.
• Internship or entry-level experience is acceptable.
• Genuine interest in and understanding of agriculture, turf, and equipment.
• Comfortable interacting and communicating with customers and employees.
• Strong photography and video skills, including phone-first content creation and basic editing for social platforms.
• Comfortable using tools such as Canva, Adobe Premiere Rush, or CapCut.
• Strong written and verbal communication skills.
• Familiarity with social media management and scheduling tools (e.g., Hootsuite, Sprout Social, Meta Business Suite).
• Team player who works well cross-functionally.
• Willingness to travel regularly between locations, including some early mornings, evenings, or weekends for events.
• Detail-oriented with strong organizational skills.
• Ability to manage multiple shoots, projects, and deadlines.