Digital Marketing / Social Media Expert

About the Role

We are seeking a creative and results-oriented Digital Marketing / Social Media Expert to support online marketing initiatives, social media campaigns, content development, and digital audience engagement. This role will help strengthen brand visibility across digital channels while supporting campaign execution, content planning, and performance tracking. The ideal candidate combines creativity with strong organizational and analytical skills and has an interest in social media, digital marketing, and online communications.

Key Responsibilities

• Assist with planning and executing digital marketing campaigns across multiple channels.
• Manage and maintain company social media profiles and content calendars.
• Create, schedule, and publish engaging social media content.
• Develop captions, promotional copy, and other digital content.
• Monitor social media activity, comments, messages, and audience engagement.
• Support paid and organic social media campaigns.
• Track key digital marketing and social media performance metrics.
• Prepare regular reports on campaign and social media performance.
• Conduct basic market, competitor, and audience research.
• Identify relevant digital trends and emerging social media opportunities.
• Collaborate with designers and content teams to develop marketing materials.
• Assist with email marketing and other digital communication initiatives.
• Support website content updates and basic search engine optimization activities.
• Help maintain brand consistency across digital channels.
• Test different content formats, messaging, and campaign approaches.
• Monitor campaign deadlines, deliverables, and marketing activities.
• Maintain organized records of digital campaigns and marketing assets.

Requirements & Tech Stack

• Strong understanding of major social media platforms.
• Excellent written and verbal communication skills.
• Strong creative and content-writing abilities.
• Basic understanding of digital marketing principles and analytics.
• Good organizational and time-management skills.
• Strong attention to detail.
• Comfortable using computers and digital marketing tools.
• Ability to manage multiple projects and deadlines.
• Ability to work independently and collaborate with cross-functional teams.
• Experience with Instagram, Facebook, LinkedIn, TikTok, YouTube, or X.
• Familiarity with Google Analytics or similar analytics platforms.
• Experience with Meta Business Suite or other social media management tools.
• Familiarity with Canva, Adobe Creative Cloud, or similar design tools.
• Basic knowledge of SEO, paid advertising, and email marketing.
• Experience with content-management systems such as WordPress.
• Understanding of social media trends and digital audience behavior.
• Basic experience analyzing campaign metrics and engagement data.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Digital Media, or a related field preferred.
• Previous experience in digital marketing, social media, content creation, or communications is a plus.
• Must be legally authorized to work in the United States.