Digital Marketing Executive
WE BRAND YOU
About the Role
WE BRAND YOU is a brand-focused marketing company specializing in creating tailored marketing strategies, engaging content, and measurable campaigns to support business growth and visibility. This is a full-time, on-site Digital Marketing Executive role based in Bengaluru.
Key Responsibilities
- Plan, execute, and optimize online marketing campaigns across channels such as social media, search, and email.
- Manage social media accounts.
- Create and update web content.
- Track performance using web analytics tools.
- Prepare regular reports on campaign outcomes.
- Coordinate with designers and content writers.
- Ensure brand consistency.
- Contribute ideas to improve reach, engagement, and lead generation.
- Stay updated on digital marketing trends.
- Support the development of innovative strategies aligned with client and company goals.
Requirements & Tech Stack
- Marketing skills: including campaign planning, brand positioning, and basic knowledge of digital marketing funnels.
- Communication skills: including clear written and verbal communication and the ability to present ideas and reports.
- Social Media Marketing skills: including managing profiles, creating posts, scheduling content, and monitoring engagement across major platforms.
- Web Content Writing skills: including writing concise, audience-focused website and landing page content aligned with brand guidelines.
- Web Analytics skills: including use of tools such as Google Analytics or similar platforms to track traffic, user behavior, and campaign performance.
- Strong organizational skills.
- Attention to detail.
- Ability to manage multiple campaigns and deadlines.
- Experience with basic design tools (e.g., Canva) will be an advantage.
- Experience with SEO fundamentals will be an advantage.
- Experience with paid advertising platforms (e.g., Meta Ads, Google Ads) will be an advantage.
Qualifications
- Relevant qualifications such as a bachelor’s degree in Marketing, Communications, Business, or a related field are preferred.