Search Engine Optimization Executive

SoftWingz Infotech

About the Role

The Search Engine Optimization Executive is a full-time, on-site role based in Bhavnagar.

Key Responsibilities

• Conduct keyword research.
• Optimize website content and structure for on-page SEO.
• Perform regular SEO audits to identify and resolve technical and content-related issues.
• Develop and execute link-building strategies.
• Track rankings and traffic.
• Prepare performance reports using analytics tools.
• Collaborate with content, design, and development teams to ensure SEO best practices are implemented across projects.
• Coordinate with social media and digital marketing efforts to support overall online visibility and growth.

Requirements & Tech Stack

• Proficiency with SEO and analytics tools (e.g., Google Analytics, Google Search Console, keyword research tools).
• Solid understanding of search engine algorithms, ranking factors, and current SEO best practices.
• Good written and verbal communication skills.
• Ability to collaborate with cross-functional teams on-site.

Qualifications

• Strong skills in Keyword Research and On-Page SEO.
• Effective Link Building skills.
• Experience in SEO Audits.
• Familiarity with Social Media Marketing.
• Strong analytical, reporting, and problem-solving abilities, with attention to detail.
• Bachelor’s degree or equivalent experience in Marketing, IT, Computer Science, or a related field preferred.
• Prior experience in an SEO or digital marketing role, especially in IT or technology services, is an advantage.