Sales Development Associate
Park Place Technologies
About the Role
The Sales Development Associate (SDA) role is focused on learning sales fundamentals and generating qualified leads for sales teams. This role typically lasts 3 to 4 months and serves as a precursor to a Business Development Representative position, which is the step before an Account Manager role.
Key Responsibilities
- Learn about Park Place Technologies, its offerings, and how to articulate its value proposition.
- Utilize prospecting techniques such as cold calling, emails, calendar invites, and social media to generate qualified leads and schedule discovery calls.
- Receive training on sales engagement tools, the customer relationship management system (CRM), and other tools for identifying and engaging potential customers.
- Learn to build targeted prospecting lists, craft outbound messaging, identify influencers and key decision makers, and discover business opportunities.
- Participate in daily training sessions covering technology, sales skills, and mock prospecting engagements.
- Understand how different parts of the organization support customers.
- Develop strong organizational skills and manage daily activities to achieve performance metrics.
- Perform other assigned duties and activities.
Requirements & Tech Stack
- Experience with sales engagement tools.
- Experience with a customer relationship management system (CRM).
- Proficiency in cold calling, emails, calendar invites, and social media for prospecting.
Qualifications
- 0-6 months of related professional development experience (e.g., internship, sales business development, marketing, lead generation, prospecting).
- Bachelor's degree preferred.
- Ability to travel up to 10%.



