Retention Marketing Intern

About the Role

This is a full-time internship focused on learning retention marketing within fast-growing Indian D2C brands. You will work directly with the founder and retention strategist, gaining practical experience in building and optimizing automated flows, campaigns, and customer lifecycle strategies across multiple brands. Your responsibilities will include setting up live flows and writing copy that impacts campaign performance. The role is ideal for individuals curious about customer retention, conversion drivers (e.g., WhatsApp messages), and strategies for turning one-time buyers into repeat customers.

Key Responsibilities

• Build and troubleshoot automated flows (Welcome, Abandoned Cart, Repeat Purchase, Win-back) for D2C brands, under direct guidance.
• Own the day-to-day execution of WhatsApp, Email, and SMS campaigns using industry-standard retention marketing tools.
• Write short and clear copies for WhatsApp messages, email subject lines, and SMS campaigns.
• Maintain campaign trackers and assist in preparing basic performance reports using Google Sheets / Excel.
• Support the execution of retention campaigns, offers, bundles, loyalty nudges, and repeat purchase reminders.
• Work cross-functionally with internal and client teams to ensure timely campaign delivery.

Requirements & Tech Stack

• Google Sheets / Excel (basic knowledge)
• Strong written communication
• Interest in digital marketing
• Organized and detail-oriented
• Comfortable juggling multiple brands and deadlines

Qualifications

• Freshers or early-career candidates are encouraged to apply.
• Prior exposure to digital marketing is a plus, but not a requirement.
• Bonus: Familiarity with e-commerce, Shopify, customer lifecycle, or repeat purchase journeys.