Marketing Associate
Mark Anthony Group
About the Role
The Marketing Associate, National Sponsorships & Events will support National Events & Sponsorships for MABI. This role will assist in footprint routing, contracting, and agency management for all National event activity that bring MABI's exceptional liquids and brands to life for consumers.
Key Responsibilities
- Support National Sponsorship & Events Planning, Execution & Asset Development and delivery.
- Assist in day-to-day agency and property management of National Sponsorships.
- Delivering Sponsorship Assets on-brand and on-time.
- Support budget management, sponsorship recapping, agency management, and logistics of event delivery.
Key Metrics & Financial Targets
- Brand Growth & Health
- Volume & Sales
- Trial Rate (Cans in Hand)
- Budget and T&E Management
Ownership & Influence
- Own: Creative requests, creative asset development, project management of sponsorship assets, on the ground support for National Sponsorships and Events.
- Influence: National Sponsorship and Event Execution, Mark Anthony Sponsorship Activation.
- Veto: Event Recommendations from Experiential agency execution.
Critical Stakeholders & Relationships
- US Brand Commercialization
- Finance & Compliance
- Regional Marketing
- Local Sales Team
Requirements & Tech Stack
- Skills Needed To Be Successful:
- Ability to follow procedure, effectively communicate, and apply strategy.
- Attention to detail.
- Collaboration across internal and external parties.
Qualifications
- Bachelor's Degree & 0-2 years of related marketing experience.