Marketing Specialist (Performance + Growth)

About Tripmojo

Tripmojo is an AI travel companion that plans, organizes, and runs trips using booking emails. Features include AI travel advisor "Mojo," auto-built trips, travel eSIMs, curated activities, live flight status with automated check-in, and lounge access. The company focuses on the Indian market and utilizes AI agents across engineering, data, and operations.

About the Role

This is a player-coach role and the first marketing hire. The individual will be responsible for turning the product into a revenue engine, hands-on with campaigns, building the structure for future hires, and creating and executing the marketing plan. The role involves daily work in Ads Manager, MMP dashboards, and SQL windows.

Key Responsibilities

• Paid Acquisition
• Run Meta app and web campaigns (Advantage+ and manual), Google App Campaigns, Search and YouTube, and Apple Search Ads for iOS intent.
• Bid on events that predict revenue, not just installs.
• Measurement and Attribution
• Choose, set up, and own the MMP.
• Define the event taxonomy, deep links, and deferred deep links.
• Manage SKAN / AdAttributionKit and Play install referrer.
• Implement server-side conversions: Meta CAPI, Google enhanced conversions.
• Monetisation
• Build funnels from first open to first purchase.
• Own pricing, bundles, and offers for eSIMs, activities, and services.
• Improve checkout conversion and abandoned-cart recovery.
• Track CAC payback and LTV by product and channel.
• Creative
• Run weekly creative testing with a clear hypothesis log.
• Use AI tools for variants, UGC scripts, and localization.
• Identify and scale successful creatives, and document rationale.

Growth Roadmap

• Stage 1 - Today (low scale): Find the one engine that works.
• Stage 2 - 10K to 50K DAU: Scale what is proven, add what compounds.
• Stage 3 - 100K+ DAU: Run growth as a system, not a set of campaigns.

Requirements & Tech Stack

• Proven experience solving monetisation through performance marketing.
• Experience selling digital products and services online (apps, subscriptions, marketplaces, digital goods).
• Hands-on experience with an MMP, Meta, and Google.
• Understanding of privacy-era measurement: ATT, SKAN, modelled conversions, server-side events.
• Comfort with data: SQL, cohort and LTV analysis, GA4 or BigQuery.
• Experience managing budgets from small to large.

Preferred Qualifications

• Experience with travel, fintech, or commerce apps, particularly selling add-ons.
• Experience across India and international markets.
• Existing use of AI in workflow for creative, analysis, reporting, or automation.
• Experience building a creator or affiliate program.

First 90 Days

• Day 30: Establish trusted measurement, with tracking audited across app, web, and ad platforms; MMP, events, and server-side conversions live; north-star conversion agreed and bidding active; initial structured tests on Meta and Google.
• Day 60: Identify a first successful product-channel pair with clear payback; establish a running creative test loop; implement lifecycle basics for selling into upcoming trips.
• Day 90: Develop a written growth plan including channel mix, budget curve, and team structure; agree on targets for the next two quarters; make a decision on full-time scope if starting as a consultant.

Compensation and Engagement Options

• Full-time (Head of Growth):
• End-to-end ownership of growth and monetisation.
• Competitive salary plus meaningful equity.
• Opportunity to build and lead the marketing team.
• Consultant / Fractional (Growth Partner):
• Fixed number of days per week, hands-on campaign management.
• Retainer with a performance-linked component.
• Clear path to a full-time role.