Category User Growth Project Intern

About the Role

The User Growth Strategy team at TikTok Shop is seeking a highly analytical, business-oriented, and self-motivated intern to support the TIKTOP SHOP EBHV (Electronics, Books, Home & Living & Verticals) business. This role offers an excellent opportunity for individuals interested in e-commerce, marketplace strategy, growth analytics, and data-driven business planning. As a project intern, you will engage in impactful short-term projects, gain practical skills through on-the-job learning in a fast-paced environment, and develop a deeper understanding of your career interests.

Key Responsibilities

• Support user growth strategy by conducting data-driven analyses and identifying actionable business opportunities.
• Analyze user lifecycle, acquisition, retention, and purchasing behaviors to identify key growth drivers.
• Conduct industry and category analyses to evaluate growth opportunities across users, products, merchants, channels, and categories.
• Identify high-potential acquisition products, merchants, and supply characteristics to support category growth initiatives.
• Build analytical frameworks to answer business questions and translate findings into strategic recommendations.
• Write SQL queries to extract, clean, and analyze large-scale datasets.
• Prepare business review materials, strategy presentations, and executive-ready insights.
• Collaborate with cross-functional teams including Business Strategy, Category, Product, Marketing, and Data Science on high-impact growth initiatives.
• Support ad hoc analyses and strategic projects as business needs arise.

Requirements & Tech Stack

• Proficiency in SQL for data extraction and analysis.
• Experience using Python (Pandas, NumPy, etc.) for data analysis.

Qualifications

• Currently pursuing a Bachelor's or Master's degree in Business, Economics, Statistics, Computer Science, Data Science, Industrial Engineering, or a related quantitative field.
• Strong analytical thinking and structured problem-solving skills.
• Ability to work independently and time manage high profile initiatives, curious, self-motivated, bias-for-action (“no task is too small” mentality).
• Excellent communication and negotiation skills.
• Self-motivated, results-driven, and able to work independently.
• Strong analytical and problem-solving skills.
• Familiar with TikTok and other content platforms; experience in content-based e-commerce is highly preferred.