Bank Officer Branch Banking

Key Responsibilities

• Accountable for meeting sales targets (No. and value) as per the defined scorecard.
• Acquire CASA and liability accounts through cold calling, market references, and walk-ins.
• Drive cross-selling of banking products and services to existing and new customers.
• Promote and sell third-party financial products including life insurance, health insurance, and mutual fund SIPs.
• Achieve monthly and quarterly sales targets as defined in the performance scorecard.
• Ensure growth in customer base and deepening of existing relationships through effective portfolio management.
• Implement branch-level sales and marketing activities to support overall business growth and brand visibility.
• Drive liability acquisition by building and maintaining strong customer relationships.
• Source new customers through multiple channels including local campaigns, walk-ins, customer referrals, industry associations, and market networking.
• Ensure timely and accurate opening of accounts, providing a seamless onboarding experience for new-to-bank (NTB) customers.
• Support overall branch performance by contributing to both customer service and compliance standards.
• Maintain high levels of customer satisfaction and ensure prompt resolution of queries or issues.
• Ensure adherence to internal processes, audit requirements, and regulatory guidelines.

Requirements & Tech Stack

• BFSI industry experience.
• Sales Executive, Sales Officer, Customer Service Executive/Officer, Relationship Executive/Officer role experience.
• Digital business apps and software.
• Digital applications.
• KYC (Know Your Customer) and AML (Anti-Money Laundering) guidelines.

Qualifications

• Bachelor of Applied Science - BASc, Bachelor of Architecture - BArch, Bachelor of Arts - BA, Bachelor of Business Administration - BBA, Bachelor of Commerce - BCom, Bachelor of Education - BEd, Bachelor of Engineering - BE, Bachelor of Fine Arts - BFA, Bachelor of Laws - LLB with specialization in Banking and Financial Support services, Banking, corporate, finance and securities law.
• 0.5 - 3 years of experience.

Required Competencies

• Ownership and accountability for results.
• Customer-centric mindset and actions.
• Hard work and detail-orientation.
• Eagerness to learn and grow as a banking professional.
• Positive mindset, ethical and high integrity.
• Bias for Action and Urgency.

Required Knowledge

• Aptitude for lead generation.
• Target Market Knowledge - Local Area geography familiarity.
• Detailed data collection/recording.

Required Skills

• Professional Communication: Regional language proficiency, verbal and written fluency, soft-spoken.
• Relationship Management: Client-Centric Approach, respectful.
• Sales Forecasting & Reporting.

Required Abilities

• Physical fitness.
• Mental agility.
• Ability to do extensive field travel/work.
• Ability to handle work pressure and demanding clients.
• Valid Two-Wheeler Driving License.
• Personal 2-wheeler.
• Own Smartphone.
• Track record of past employment.
• Positive reference check and clear civil report.

Work Environment Details

• 90% - Field, 10% - Office.
• High travel requirement.
• Flexible work hours as per business requirement.

Compliance Related

• Adherence to Code of Conduct policy of the bank.
• Non-disclosure of confidential information about bank, clients.
• Responsible handling of bank assets (e.g., ID Card, SIM, Marketing material, digital devices, Receipt book).