Social Media & Influencer Executive

About the Role

• Fast-growing, founder-led direct-to-consumer (D2C) company.
• Seeking a Social Media & Influencer Executive for day-to-day organic social media execution, primarily on Instagram.
• Responsible for owning influencer relationships end to end.
• Ensuring content is published at the right time and in the right way.
• Identifying, onboarding, and managing influencers who represent the brand.

Key Responsibilities

Social Media

• Schedule and publish content (reels, posts, stories) across social platforms, considering the right day, time, and format for maximum reach.
• Maintain and update the content calendar in line with the strategy.
• Write clear, error-free captions and copy in English for posts, reels, and stories.
• Track day-to-day performance (reach, engagement, saves, shares, follower growth) and report on effectiveness.
• Engage with the community, responding to comments, DMs, and relevant conversations.
• Stay updated on trending formats, audio, and cultural moments; flag opportunities.
• Coordinate with video editors to ensure content is ready and posted on schedule.

Influencer Management

• Identify and shortlist relevant influencers/creators for the brand's niche.
• Reach out to influencers, pitch collaborations, and negotiate basic terms (barter/paid).
• Brief influencers clearly on deliverables, timelines, and brand guidelines.
• Follow up on content delivery, review for brand fit, and coordinate posting schedules.
• Maintain relationships with influencers for repeat collaborations.
• Track and report on influencer campaign performance (reach, engagement, conversions where applicable).
• Keep influencer contracts, payments, and deliverables organized.

Requirements & Tech Stack

• Strong written and spoken English.
• Good understanding of posting for reach: timing, formats, hashtags, platform best practices.
• Experience reaching out to, negotiating with, and managing influencers/creators.
• Comfortable using social media scheduling and analytics tools.
• Detail-oriented and organized; able to manage multiple influencers/deadlines.
• Familiarity with trends, reels, memes, and niche content culture.

Qualifications (Plus Points)

• Existing network of influencers/creators in relevant niches.
• Experience using tools like Canva, Meta Business Suite, or influencer marketing platforms.
• An eye for good content and what performs well on Instagram.