Digital & Brand Marketing Executive

Adam Unisex Salon (Manoj Ventures)

About Us

Adam Salon is a fast-growing beauty and grooming destination. As the Master Franchise for Karnataka, we currently operate two thriving salon outlets in Bengaluru and are actively scaling across the state through sub-franchising. We are looking for an energetic, creative, and hands-on marketer to become the voice of our brand, driving client footfall to our existing salons while building the brand authority needed to attract future franchise partners.

Key Responsibilities

• Content & Reels Creation: Visit salon outlets regularly to shoot, edit, and post high-engagement Instagram Reels, Stories, and transformations (hair makeovers, client testimonials, stylist spotlights, and trending audio).
• Social Media & Community Management: Manage day-to-day presence across Instagram and Facebook. Respond promptly to DMs, comments, and booking inquiries.
• Paid Ads & Lead Generation: Plan and execute hyper-local Meta (Instagram/Facebook) and Google Ads within a 3 to 5 km radius of salons to generate appointment bookings and seasonal offer leads.
• Local SEO & Reputation (Google Business Profile): Optimize Google Business Profiles, run in-salon campaigns to drive 5-star client reviews, respond to feedback, and post weekly updates.
• Offline Events & Community Activations: Scout and organize on-ground pop-up events, grooming camps, and pamper booths in high-density gated communities, housing societies, corporate offices, and local flea markets.
• Influencer & Local Partnerships: Identify, reach out to, and coordinate barter or paid collaborations with Bengaluru-based micro-influencers, lifestyle creators, and complementary local businesses (gyms, boutiques, cafes).
• CRM, POS & Performance Tracking: Use Point of Sale (POS) system to track marketing channels. Run WhatsApp and SMS retention campaigns (e.g., birthday offers, service reminders, re-activating inactive clients) and share simple weekly ROI reports.
• Franchise Growth Support: Assist in creating marketing collateral and B2B social campaigns to attract sub-franchise inquiries.

Requirements & Tech Stack

• Minimum 6 months of hands-on experience in digital marketing, social media management, content creation, or brand activations.
• Proven comfort with mobile videography and editing apps (e.g., CapCut, InShot, VN, Canva).
• Basic working knowledge of Meta Ads Manager, Google Ads, and Google Business Profile.
• Outgoing communicator comfortable with field work.
• Basic analytical skills (comfortable with Excel/Google Sheets and learning POS dashboard).

Qualifications

Experience in beauty, wellness, retail, hospitality, or D2C is a strong plus.