Digital Marketing Executive

DrowDigital

About the Role

DrowDigital is a technology-driven internet marketing company that combines the expertise of developers and digital marketers to deliver measurable results online. The team is motivated by a strong passion for solving problems and supporting the success of clients across small businesses and large enterprises. DrowDigital focuses on using innovation and technology to simplify complex digital challenges and make clients more self-reliant and dynamic. The company values creativity, performance, and collaborative work to produce impactful web solutions. This is a full-time, on-site role based in Delhi, India, requiring close collaboration with the local team to deliver high-impact digital initiatives.

Key Responsibilities

• Planning, executing, and optimizing online marketing campaigns across various digital channels.
• Managing social media accounts.
• Creating and updating web content.
• Monitoring web analytics.
• Coordinating with designers and developers to implement marketing strategies.
• Conducting market and audience research.
• Tracking campaign performance.
• Preparing reports.
• Recommending improvements to enhance brand visibility and lead generation.

Requirements & Tech Stack

• Proficiency in Web Content Writing, including creating clear, engaging, and SEO-aware content for websites and social platforms.
• Ability to interpret Web Analytics data and use insights to optimize campaigns, user engagement, and conversion rates.
• Excellent Communication skills, including clear written and verbal communication and effective collaboration with cross-functional teams.
• Familiarity with major social media platforms, basic SEO principles, and common digital marketing tools (e.g., Google Analytics, Meta Business Suite) is beneficial.

Qualifications

• Strong foundational skills in Marketing and Social Media Marketing, with experience in creating and executing digital campaigns.
• Relevant experience in digital marketing roles, preferably in an agency or tech-focused environment.
• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• Ability to work on-site in Delhi, India.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.