Growth Marketing Intern

About Ostello

Ostello is a live-learning marketplace connecting learners with expert educators for personalized, one-on-one learning experiences.

The Role

We are looking for a creative, curious, and execution-oriented individual to help Ostello grow its visibility across AI search engines, online communities, and influencer platforms. Your primary focus will be Answer Engine Optimization (AEO), Reddit marketing, and influencer management.

Key Responsibilities

• AEO (Answer Engine Optimization)
• Develop strategies to improve Ostello's visibility across AI-powered platforms like ChatGPT, Google AI Overviews, Gemini, and Perplexity.
• Research questions learners ask AI tools about spoken English, online tutoring, language learning, and educational platforms.
• Develop content ideas and answer-focused content briefs that improve Ostello's discoverability.
• Identify relevant websites, publications, expert resources, and credible sources for mentions and citations.
• Work with content and SEO teams to improve website content, topical authority, and brand visibility.
• Regularly test AI-search queries, track brand mentions and citations, and identify opportunities for performance improvement.
• Reddit Marketing & Community Growth
• Identify relevant subreddits and online communities where learners discuss English fluency, language learning, education, and career development.
• Understand community behavior, common questions, pain points, and conversations to develop a participation strategy.
• Create helpful, authentic contributions that establish Ostello's credibility and expertise.
• Identify opportunities for educational discussions, expert participation, and relevant brand mentions.
• Monitor conversations, identify emerging learner needs, and bring insights back to the marketing team.
• Track referral traffic, brand mentions, engagement, and conversions.

Note: Focus on genuine community participation, not spam or promotional comments that violate rules.

• Influencer Marketing & Creator Partnerships
• Identify and shortlist relevant influencers, educators, micro-creators, and UGC creators.
• Research creators based on audience relevance, engagement quality, content style, credibility, and commercial suitability.
• Develop creative campaign concepts, video hooks, content briefs, and influencer scripts.
• Manage creator outreach, negotiations, deliverables, timelines, and campaign execution.
• Work with creators to produce authentic content around learner challenges, English-speaking confidence, and live learning.
• Track campaign performance, including views, engagement, clicks, registrations, customer acquisition, and revenue.
• Build a repeatable system for identifying and scaling successful creator partnerships.
• Content Ideation & Creative Thinking
• Generate original growth ideas for Ostello across AI search, communities, social media, and influencer channels.
• Identify emerging trends, audience conversations, and content opportunities before competitors.
• Write compelling hooks, short-form video scripts, campaign concepts, and creative briefs.
• Turn learner pain points into relatable stories, educational content, and campaigns that encourage action.
• Experiment with unconventional distribution strategies and evaluate their effectiveness.
• Bring fresh perspectives to how Ostello can build trust and differentiate itself.
• Execution, Analytics & Experimentation
• Take ownership of projects from research and ideation through execution and reporting.
• Maintain a clear content, influencer, and organic growth calendar.
• Run structured experiments, document learnings, and scale successful approaches.
• Track key metrics such as AI citations, organic referral traffic, brand mentions, influencer campaign performance, and learner registrations.
• Share weekly progress reports, insights, and actionable recommendations.
• Coordinate with SEO, content, design, and performance marketing teams as required.

Requirements & Tech Stack

• AEO, SEO, content marketing, influencer marketing, community marketing, or organic growth experience.
• Strong writing, research, communication, and creative thinking skills.
• Genuine understanding of how people discover information through AI search, search engines, online communities, and creators.
• Experience in influencer research, creator outreach, or campaign management.
• Familiarity with Reddit and understanding of community culture and participation guidelines.
• Strong curiosity about AI tools, emerging marketing channels, and consumer behavior.
• Ability to turn broad ideas into structured plans and execute them independently.
• Comfort with analytics, experimentation, and performance reporting.
• Strong ownership, attention to detail, and willingness to learn quickly.

What Success Looks Like

• Improved Ostello visibility for relevant learner questions across AI-powered search.
• Credible brand mentions and useful contributions across relevant online communities.
• Consistent pipeline of relevant influencer and creator partnerships.
• Original content and campaign ideas that translate into execution.
• Increased qualified organic traffic, brand discovery, registrations, and attributable revenue.
• Development of repeatable growth processes.