Influencer
LOFT PR
About the Role
The UGC Influencer Marketing Intern will support the planning and execution of influencer and user-generated content campaigns for fashion, jewelry, and lifestyle clients. This on-site internship role is based in Mumbai.
Key Responsibilities
- Identifying and vetting relevant creators
- Coordinating outreach
- Managing communication with influencers
- Briefing influencers
- Tracking deliverables
- Organizing content assets for social and PR use
- Monitoring campaign performance
- Researching trends in UGC and influencer marketing
- Preparing reports and presentations for internal and client reviews
Requirements & Tech Stack
- Skills in social media research
- Skills in influencer discovery
- Skills in basic campaign coordination
- Skills in content curation
- Skills in copywriting
- Understanding of visual aesthetics for fashion and lifestyle brands
- Skills in basic data tracking
- Skills in reporting
- Use of spreadsheets or project management tools
- Strong communication and interpersonal skills
- Ability to manage multiple tasks and deadlines
- Familiarity with Instagram, TikTok/Reels, YouTube
- Familiarity with trending UGC formats
- Ability to work on-site in Mumbai
Qualifications
- Prior experience or coursework in marketing, communications, PR, or fashion/lifestyle is beneficial.
- Collaborative mindset
- Willingness to learn





