Search Engine Optimization Specialist

About the Role

Sigmaflux is a digital solutions company specializing in website development, digital marketing, and student training. This is a full-time, on-site Search Engine Optimization (SEO) Specialist role based in Thane.

Key Responsibilities

• Planning and executing SEO strategies for client websites (e-commerce and service-based).
• Conducting keyword research and search intent analysis.
• Performing technical and content-focused SEO audits.
• Optimizing on-page elements, including metadata, internal linking, and content structure.
• Tracking performance through web analytics tools.
• Implementing link-building initiatives aligned with best practices.
• Collaborating with web developers, content creators, and the digital marketing team.
• Monitoring search trends, competitor performance, and algorithm updates.

Requirements & Tech Stack

• Keyword Research and search intent analysis.
• Detailed SEO Audits (technical, on-page, content).
• Ethical Link Building strategies and outreach.
• Proficiency in Web Analytics (e.g., Google Analytics, Google Search Console).
• On-Page SEO optimization.
• Familiarity with SEO tools such as Ahrefs, SEMrush, Moz, or similar.
• Understanding of basic HTML/CSS and its impact on SEO.
• Ability to interpret data, generate actionable insights, and present findings.
• Strong communication, collaboration, and time-management skills.

Qualifications

• Bachelor’s degree in Marketing, Communications, IT, or a related field, or equivalent practical experience.