Digital Marketing Intern

Venture Lark

About the Role

This internship provides an opportunity to gain hands-on experience in customer engagement and data analytics. The Digital Marketing Intern will support initiatives focused on delivering personalized customer experiences through data-driven marketing, customer journey optimization, and campaign execution. The internship takes place in Summer 2027.

Key Responsibilities

• Support CRM campaigns, analyze performance data, identify opportunities for improvement, and contribute to customer engagement initiatives, working closely with Marketing, Technology, Data & Insights, Product, and global market teams.
• Help translate customer insights into actionable recommendations.
• Gain exposure to marketing technology platforms, campaign management processes, and customer lifecycle strategy.
• Learn how large organizations leverage data, technology, and cross-functional collaboration to create meaningful customer experiences, improve campaign effectiveness, and drive business results across global markets.

Example #1 - CRM Competitive Benchmark Analysis

• Research and evaluate customer engagement strategies used by leading brands across industries, including email marketing, SMS programs, push notifications, loyalty initiatives, onboarding experiences, and customer lifecycle journeys.
• Analyze findings and develop recommendations for future CRM programs and customer engagement strategies.

Example #2 - CRM Use Case Library & Journey Gap Analysis

• Support the organization and enhancement of a global CRM use case repository by documenting customer journeys, audience segments, business objectives, engagement triggers, communication channels, and expected outcomes.
• Identify opportunities to improve customer experience and recommend new CRM use cases to address gaps within the existing journey framework.

Example #3 - CRM Analytics & AI Innovation Project

• Analyze campaign performance data, reporting processes, and emerging CRM technologies to identify opportunities for improvement.
• Research AI capabilities within CRM platforms and develop recommendations for how AI can be used to enhance personalization, segmentation, content development, campaign optimization, and operational efficiency.

Requirements & Tech Stack

• Microsoft Excel, PowerPoint, and Word.
• Basic data analysis and reporting skills.
• Experience creating presentations and summarizing insights.
• Familiarity with digital marketing, email marketing, CRM, or customer engagement concepts.
• Experience working with AI tools (such as Microsoft Copilot, ChatGPT, Claude, or similar platforms) to support research, analysis, content development, or productivity.
• Interest in marketing automation, customer journey mapping, or marketing technology platforms.
• Strong interest in digital marketing, content strategy, and customer engagement.

Qualifications

• Desired Majors: Marketing, Digital Marketing, Customer Experience/Relations, Business, Communications, Data Analytics, Marketing Analytics, Marketing Technologies, Integrated Marketing Communications, Information Systems.
• Students who will have completed their junior year by the start of the internship and have an anticipated graduation date between December 2027 and April 2028.
• Exposure to marketing analytics, dashboards, Power BI, Tableau, or other visualization tools is a plus.

Compensation

• $24.36–$25.55 per hour.