Freelance Meta Ads Specialist

About the Role

The Freelance Meta Ads Specialist will manage and optimize Meta (Facebook and Instagram) advertising campaigns to increase brand awareness, drive traffic, and generate sales for PilliKothi Home. The specialist will work closely with the marketing and creative teams to align ad strategy with brand storytelling and product launches.

Key Responsibilities

• Setting up and managing Meta Ads campaigns.
• Conducting audience and interest targeting.
• Monitoring performance metrics.
• Adjusting budgets and creatives for better results.
• Creating ad copies.
• Working with visual assets that showcase handwoven textiles.
• Performing A/B testing.
• Providing regular reports and insights.

Requirements & Tech Stack

• Strong skills in Meta Ads campaign setup, management, and optimization.
• Experience with audience targeting and budget management.
• Experience with performance analysis using Meta Ads Manager and related analytics tools.
• Ability to interpret data and improve ROAS.
• Ability to collaborate on creative strategy, including ad copywriting, visual asset selection, and A/B testing of creatives and messaging.
• Knowledge of e-commerce advertising best practices, remarketing strategies, and funnel-based campaign structures.
• Meta Ads Manager.
• Certification in Meta marketing or digital advertising is a plus.

Qualifications

• Prior experience in digital marketing or paid social roles, preferably with Meta platforms.
• Familiarity with home decor, fashion, or lifestyle brands, and an appreciation for artisan-made or heritage products is highly beneficial.
• Strong communication and stakeholder management skills.
• Ability to present campaign results and recommendations clearly.
• Ability to work on a contract basis, managing timelines and deliverables independently.