Performance Ads executive

About the Role

The Meta Ads Executive is a full-time, on-site role responsible for planning, executing, and optimizing Meta (Facebook and Instagram) advertising campaigns. This role involves setting up ad accounts and campaigns, defining audience segments, selecting appropriate ad formats, and managing budgets and bids to achieve performance goals.

Key Responsibilities

• Monitor campaign metrics daily.
• Prepare performance reports and provide insights to improve targeting, creatives, and overall ROI.
• Collaborate with internal teams to align campaigns with client objectives.
• Coordinate with designers and copywriters for ad assets.
• Stay updated on the latest Meta Ads policies, features, and best practices.

Requirements & Tech Stack

• Meta Ads Manager
• Campaign setup, audience targeting, budget management, and performance optimization
• Digital marketing principles (e.g., funnels, retargeting, conversion tracking, attribution)

Qualifications

• Strong expertise in Meta Ads Manager.
• Data analysis skills with the ability to interpret campaign metrics, prepare performance reports, and make data-driven recommendations.
• Basic understanding of digital marketing principles.
• Ability to collaborate with creative and account management teams to develop effective ad copy, creatives, and landing pages.
• Excellent communication skills and attention to detail.
• Ability to manage multiple campaigns and deadlines.
• Relevant experience in paid social advertising for brands or agencies.
• Experience in media or advertising consultancy is an advantage.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Willingness to work on-site in Saket.
• Client-focused, results-oriented approach.