Social Media Specialist, Prequel

About Prequel

Prequel is building family trust through stories that show what students can do when school works differently.

About the Role

This is an early-career role with unusual ownership. You will spend time in schools, interview students and families, turn raw moments into strong content, and use performance data to decide what comes next. You will also learn AI-driven marketing systems while building them. You will not manage a team or a paid media budget. Your job is to protect accuracy, voice, and story while increasing output.

Key Responsibilities

• Own platform-native organic content for Instagram, LinkedIn, Threads, and related channels, including hooks, scripts, captions, carousels, and short-form videos.
• Interview students and families in person at Prequel schools, then turn raw conversations into clear, consented stories with strong proof points.
• Shoot, assemble, edit, and package lightweight photo and video assets using accessible tools.
• Use AI tools to research, draft, edit, repurpose, and quality-check content packages across multiple channels.
• Review social and search performance data, then apply the learning to the next content cycle.

What You Won’t Be Doing

• Scheduling prewritten posts without owning the concept, story, creative, or performance.
• Running paid media campaigns, ad buying, bid optimization, or paid acquisition reporting.
• Producing strategy decks that never become shipped content.
• Acting as the primary brand designer, creative director, or commercial film crew.
• Publishing unreviewed AI output, repetitive caption variants, or keyword-stuffed articles.

Requirements & Tech Stack

• Portfolio with at least 5 examples of self-created social, video, written, or campaign content.
• Evidence of owning content for a real audience, such as a college club, student organization, internship, side project, creator account, or small business.
• Ability to independently concept, film, edit, and package short-form video.
• Strong writing and editing skills, shown through clear audience-specific work samples.
• Practical use of AI in a real content workflow beyond isolated caption ideas.
• Must already be based in Arizona, be eligible for Arizona IVP fingerprint clearance, and be able to travel regularly to school locations in Arizona and Texas.
• Legal authorization to work in the United States.
• AI tools for research, drafting, editing, and repurposing.
• Experience with Instagram, LinkedIn, and Threads.

Qualifications (Nice-to-have)

• Recent bachelor's degree in marketing, communications, journalism, media, business, education, or a related field.
• Experience turning interviews into concise written, photo, or video stories.
• Experience using content metrics such as watch time, saves, shares, comments, profile visits, or inquiries to improve future work.
• Exposure to search-optimized writing, programmatic SEO, or editorial review of AI-generated articles.
• Experience building prompts, templates, or lightweight automations for content production.

Working with Us

• Full-time (40 hours per week), long-term position.
• Compensation: $30 USD/hour, equating to $60,000 USD/year.
• Weekly payment period.
• Independent contractor agreement with Crossover.