Email Quality Analyst

About the Role

This role focuses on quality assurance for high-volume, customer-facing digital marketing communications, with emphasis on Email, Rich Content Messaging, and deep-linking experiences. The Senior QA Analyst will conduct detailed content, language, functional, and rendering validation to ensure campaigns are accurate, compliant, on-brand, and deliver a seamless experience across devices and digital touchpoints.

Key Responsibilities

Digital Content Quality Assurance

• Perform end-to-end quality assurance reviews for digital outbound marketing communications, including:
• Email campaigns
• Rich Content Messaging (RCS/RBM)
• Push, SMS/MMS, or other mobile messaging formats, where applicable
• Deep links to mobile applications, web pages, account experiences, product offers, and support journeys
• Conduct full rendering checks across relevant email clients, browsers, devices, operating systems, and screen sizes.
• Validate responsive design, layout, formatting, imagery, buttons, calls to action, personalization, and dynamic content.
• Review content for spelling, grammar, punctuation, language consistency, tone of voice, and adherence to approved copy.
• Ensure digital communications align with brand standards, campaign briefs, customer segmentation requirements, and approved legal or regulatory content.

Functional Validation

• Test all links, tracking parameters, CTAs, and deep links to ensure they route customers to the intended destination.
• Validate campaign logic, offer details, personalization fields, audience targeting, eligibility messaging, and conditional content where applicable.
• Confirm that digital messages deliver a clear and consistent customer experience from message open through to the linked destination.
• Identify and document defects relating to content, rendering, functionality, user experience, or compliance.

Team Collaboration and Client Communication

• Act as a senior QA resource and subject matter expert for digital outbound content quality.
• Support, coach, and guide junior QA Analysts and other team members.
• Help maintain and improve QA checklists, test plans, standard operating procedures, and quality standards.
• Partner with project management and development teams to resolve issues efficiently.
• Assist in prioritizing QA activity across multiple campaigns, deadlines, and business requirements.
• Clearly articulate requirements, defects, risks, and recommendations in both written and verbal formats.
• Participate in client and stakeholder discussions as needed, helping ensure expectations, requirements, and approvals are understood.
• Escalate critical issues appropriately while maintaining a solutions-focused and collaborative approach.

Requirements & Tech Stack

Qualifications

• Proven experience in Quality Assurance, Content QA, Digital QA, Campaign QA, or a related role within a digital marketing, CRM, creative, or communications environment.
• Experience testing customer-facing outbound digital communications, particularly email and messaging campaigns.
• Strong knowledge of email rendering and responsive design principles across devices, browsers, and email clients.
• Experience validating URLs, CTAs, tracking links, and deep-linking journeys.
• Excellent written English with exceptional proofreading, grammar, and copy-review skills.
• Strong attention to detail, with the ability to identify inconsistencies in content, design, data, and functionality.
• Demonstrated ability to manage multiple priorities in a fast-paced, deadline-driven environment.
• Strong verbal and written communication skills, with the ability to clearly explain requirements and provide actionable feedback.
• Experience collaborating with cross-functional teams and client stakeholders.
• Experience supporting, coaching, or mentoring team members.

Preferred Qualifications

• Familiarity with CRM and marketing automation platforms, email service providers, and content management systems.
• Understanding of personalization, segmentation, dynamic content, campaign workflows, and customer journey orchestration.
• Knowledge of accessibility standards and best practices for digital communications, including email accessibility.