Lead Generation Specialist
Milleniance Softnet Pvt. Ltd.
Delhi, IndiaFresher47m agovia LinkedIn
About the Role
Milleniance Softnet is building a machine to bring the right clients to them and needs a Lead Generation Specialist to build the engine. This role is for someone who enjoys researching companies, crafting relevant outreach messages, and driving calendar bookings through their efforts.
Key Responsibilities
- Build target lists of brands showing growth signals across hospitality, real estate, D2C, automobile, medical, NBFC, EdTech, and government.
- Map decision makers (founder, marketing head, IT head, procurement) in priority accounts.
- Run audit-led outreach using a six-part website audit (UI/UX, SEO, technology, speed, security, social, plus DPDP compliance) and a human insight to start conversations.
- Execute multi-channel sequences across email, LinkedIn, calls, and WhatsApp (permission-based) using an automation dashboard.
- Reactivate warm leads from past inquiries and clients with value-first campaigns.
- Support event strategy by sourcing exhibitor lists, pre-booking meetings, and following up within 48 hours.
- Hand over booked meetings to Sales or BD with a clear brief.
- Report weekly on numbers, what's working, what to stop, and what to test next.
Requirements & Tech Stack
- Curiosity and a research-driven approach to outreach.
- Ability to write clearly and warmly, avoiding spammy templates and jargon.
- Persistence without being pushy.
- Comfort in calling senior individuals and initiating real conversations.
- A data-driven mindset for testing, measuring, and improving.
- Respect for data, consent, and compliance.
- Ownership and proactive communication.
- Experience with tools like CRM and automation dashboard, LinkedIn Sales Navigator, Apollo or similar data platforms, email sequencing tools, and WhatsApp Business API. Familiarity with similar tools is acceptable as training will be provided.
Qualifications (Good to have, not mandatory)
- Experience selling or prospecting for an IT, digital, or creative agency.
- Familiarity with B2B outbound, ABM, or events.
- Knowledge of email deliverability basics.
- Exposure to government, enterprise, or institutional buyers.
- Basic understanding of websites, SEO, and digital marketing.
What We Offer
- A fixed salary plus incentive on qualified meetings held.
- Premium tools and data, all company-paid.
- A proven brand with a strong portfolio.
- Close collaboration with sales, creative, content, and PR teams.
- A clear growth path towards Business Development or Head of Growth.
- Direct access to leadership and the freedom to test new ideas.