Web Marketing Program, User Experience Design

About the Role

The User Experience Design Program is a 12-month program consisting of website-related experiences, starting with user experience (UX) design and including learning about other areas such as web content management, web technology platforms, or search. This program offers the opportunity to develop valuable skills in a collaborative environment and learn key systems, platforms, and processes critical to creating and maintaining a great user experience for customers on the website of a global technology company.

Key Responsibilities

• Participate in the Career Accelerator Program (CAP), which provides professional and technical training and resources.
• Influence website experience, online strategy, technical content, and data analytics.
• Gain exposure to TI's Worldwide Marketing teams and businesses.
• Play a key role in serving customer needs to drive revenue growth.
• Lead and execute multiple strategic marketing projects.
• Receive personal coaching and mentoring.

Program Rotations May Include

User Experience Design (UXD)

• Lead and coordinate UXD production work across a key project.
• Learn to develop an effective end-to-end user experience for customers on TI.com.
• Help uncover user insights from surveys and user testing to drive design innovation.
• Participate in creating design prototypes while utilizing and contributing to a robust design system.

Web Content Management

• Work with business partners to understand web needs for product marketing.
• Oversee and manage product information throughout its lifecycle.
• Monitor behavioral data and leverage web content optimization techniques.

Web Technology Platforms

• Learn key platforms (translation, content management, customer support forums, video, product information management) and their application to TI.com.
• Participate in projects to test new platform functionality.
• Lead web competitive research and analysis efforts.

Search

• Learn about TI's search approach and help develop custom solutions.
• Participate in research assignments.
• Analyze and review search data, reporting insights across Search Engine Optimization (SEO) and on-site search.
• Participate in SEO and on-site testing efforts.

Requirements & Tech Stack

• Interest in developing and driving a best-in-class website and digital experience for customers.
• Interest in developing end-to-end design strategies, expanding digital marketing guidelines, and creating consistent web graphics.
• Interest in working with IT to launch new, innovative, technically credible solutions on TI.com by leveraging and analyzing data, collecting feedback, and understanding the competitive landscape.
• Interest in leveraging data to assess content effectiveness on TI.com and collaborating with experts to analyze web performance.
• Exposure to disciplines such as: Digital Experience and Analytics, Technical Content Specialist, User Experience Design, Web Technology, and more.
• Collaboration with global stakeholders including marketing teams, technical experts, communications, and sales.
• Formal learning, projects, and on-the-job development experiences.

Qualifications

Minimum Requirements

• Bachelor’s Degree in Product Design, UX Research, Human-Computer Interface Design, Web Design & Development, Marketing Communications, Computer Science (with a focus in user experience design (UXD), graphic design, or information architecture).
• Minimum Cumulative GPA of 3.0/4.0.

Preferred Qualifications

• Strong online portfolio demonstrating a range of UI/UX web-related design work.
• Proficiency with prototyping and design tools such as UXpin, Sketch, Figma, Axure, and/or Adobe CC.
• Understanding of fundamentals of user experience design principles, UX research, web development, and web production.
• Some experience and/or familiarity with HTML/CSS web development.
• Ability to analyze data, gain insight, and create recommendations.
• Demonstrated curiosity with strong analytical and problem-solving skills.
• Excellent communication skills to simplify technical concepts.
• Ability to work in teams and collaborate effectively.
• Demonstrated ability to build strong, influential relationships.
• Ability to consult, influence without authority, and take initiative.
• Strong project management and program management skills.