Social Media Marketing Manager

Job Title: Social Media Marketing Manager

Company: Let's Roam

About the Role

Let's Roam is seeking a creative, highly motivated Organic Social Media Intern to transform scavenger hunt experiences into compelling content. This is a hands-on creator role focused on ideation, content creation, publishing, performance testing, and driving ticket sales.

Let's Roam is a startup (est. 2016) dedicated to helping people explore the world and connect with each other. Our culturally immersive scavenger hunts offer team challenges and interactive games, while our corporate virtual team building events provide a fun way for remote companies to stay engaged. We are focused on rapid growth, and this role offers an opportunity to grow alongside us.

This role will work in the US Mountain Time.

Key Responsibilities

• Create Content
• Generate original TikToks, Reels, Stories, carousels, captions, and short-form videos.
• Develop creative concepts around date ideas, family adventures, friend groups, weekend plans, and city exploration.
• Write scroll-stopping hooks and compelling calls to action.
• Create Meta/Instagram ads.
• Utilize AI tools like ChatGPT and AI image/video generators for brainstorming, scripting, storyboarding, and accelerated content creation.
• Own the Content Pipeline
• Build and manage a weekly social content calendar.
• Oversee the content lifecycle from concept to creation, editing, and publishing.
• Continuously refine content based on performance metrics.
• Engage With the Community
• Respond to comments, messages, and audience inquiries.
• Translate customer feedback and audience behavior into new content ideas.
• Identify trends and opportunities for audience and sales growth.
• Think Like a Growth Marketer
• Track content that drives traffic, purchases, and revenue.
• Test creative concepts and analyze results.
• Leverage data and AI to identify effective strategies and future directions.

Requirements & Tech Stack

• Passion for social media and content creation.
• Strong skills in short-form video, writing, and visual storytelling.
• Experience with Canva, CapCut, ChatGPT, or other AI creative tools.
• Strong creative instincts and an eye for engaging content.
• Organized, proactive, and capable of working independently.
• Enthusiasm for using AI to create better content, faster.
• Focus on results, beyond just likes and followers.
• Nice to have: Experience creating Meta/Facebook/Instagram ads.

Qualifications

Professional experience is not a strict requirement. Personal projects, college work, creator accounts, volunteer work, and internships are all considered valuable experience.