Founding digital sales generator
CAPA : Symptom Tracker & Support Community
About the Role
The Founding Digital Sales Generator is a full-time, remote role responsible for driving early-stage revenue growth and building the digital sales engine for CAPA.
Key Responsibilities
- Identify and qualify leads.
- Develop and execute digital outreach campaigns.
- Nurture relationships with individual users, partners, and healthcare-related organizations.
- Analyze funnel performance.
- Optimize messaging and landing pages.
- Collaborate with product and marketing to refine value propositions.
- Manage small pilots or partnerships to validate sales approaches.
- Set up scalable processes.
- Document best practices.
- Use data-driven insights to improve conversion rates and customer engagement over time.
Requirements & Tech Stack
- CRM tools
- Marketing automation platforms
- Basic analytics (e.g., Google Analytics, dashboard tools)
Qualifications
- Strong Analytical Skills to interpret user data, campaign performance, and sales funnel metrics, and to make data-informed decisions.
- Excellent Communication skills for clear, empathetic outreach to prospective users, partners, and stakeholders across digital channels.
- Experience in Digital Strategy and Digital Marketing to design, execute, and optimize online campaigns that generate and convert leads.
- Solid Project Management skills to plan, prioritize, and coordinate multiple sales and growth initiatives in a fast-moving early-stage environment.
- Proven experience in digital sales, growth, or business development, ideally in health tech, patient advocacy, or consumer SaaS.
- Comfort working in a founding or startup environment, with the ability to build processes from scratch and adapt quickly to change.
- Bachelor’s degree in Business, Marketing, Communications, or a related field, or equivalent practical experience.