Performance Marketing Intern

About the Role

The selected intern will be responsible for daily performance monitoring and optimization of various online advertising campaigns.

Key Responsibilities

• Daily performance monitoring: Track campaign performance across Meta, Amazon, Flipkart, Blinkit, Zepto, Swiggy Instamart, BigBasket and other relevant marketplaces/Q-commerce platforms.
• Ads management: Monitor and optimize sponsored ads, search ads, display ads and other platform-specific advertising campaigns.
• Budget management: Track daily spends, budgets, CPC, ROAS/ACOS and ensure spends are aligned with business targets.
• Campaign optimization: Adjust bids, budgets, targeting, keywords, placements and campaign structures based on performance.
• Sales & revenue tracking: Monitor daily sales, ad-attributed sales, organic sales, orders, ASP and contribution from each platform.
• SKU-level analysis: Identify high-performing and underperforming SKUs and recommend actions to improve sales and profitability.
• Keyword & search-term analysis: Regularly review search terms, identify new opportunities, add negative keywords and optimize targeting.
• Quick Commerce performance: Monitor city-wise, store-wise and SKU-wise performance, including DRR, OSA, stock availability and ad efficiency.
• Promotional campaigns: Plan, execute and monitor platform promotions, deals, coupons, flash sales and brand-funded offers.
• Competitor tracking: Monitor competitor pricing, visibility, promotions, rankings, assortment and advertising activity.
• Listing coordination: Identify listing/content issues affecting conversion and coordinate with the content/design/marketplace team for corrections.
• Daily reporting: Maintain daily performance trackers covering spend, sales, ROAS/ACOS, orders, CTR, CPC, conversion rate and key observations.
• Weekly analysis: Prepare weekly performance summaries highlighting growth, gaps, key learnings and recommended actions.
• Client/team coordination: Communicate daily priorities, performance updates, issues and action items with internal teams and clients.
• Platform coordination: Coordinate with Amazon, Blinkit, Zepto, Instamart, BigBasket and other platform representatives for campaign, listing, visibility and operational issues.
• Testing & experimentation: Identify and execute A/B tests across campaigns, targeting, bids, creatives, offers and budgets to improve efficiency.
• Performance insights: Translate campaign data into actionable recommendations for improving revenue, profitability, ROAS and market share.
• Monthly reporting: Support preparation of detailed monthly performance reports with platform-wise and SKU-wise analysis, achievements, challenges and next-month strategy.

Requirements & Tech Stack

• Meta
• Amazon
• Flipkart
• Blinkit
• Zepto
• Swiggy Instamart
• BigBasket