Business Development Associate
LPL Financial
San Diego, CA0–2 yrs1h agovia LinkedIn
About the Role
The Business Development Associate (BDA) at LPL Financial is responsible for driving Financial Advisor lead flow to the Advisor Recruiting team to increase sales. This is achieved through prospecting, lead qualification, and effective reporting, with a primary focus on phone-based prospecting (cold-calling) supplemented by digital efforts (email campaigns and social media).
Key Responsibilities
- Prospect financial advisors to gauge or create interest in meeting with an LPL recruiter.
- Execute weekly prospecting campaigns using the news cycle, territory makeup, and direction from recruiters/leaders.
- Use independent judgment to qualify leads and determine if they should be introduced to the pipeline by presenting to the Internal Regional Director or Field Regional Director.
- Conduct 100 outreaches per day, including cold calls (primary), individual emails, and social media outreaches (LinkedIn).
- Utilize Salesforce.com to track individual KPIs and understand the impact of lead flow on territory funnel and results.
- Develop skillset, knowledge base, and industry experience to qualify for the next level opportunity as an Internal Regional Director.
Requirements & Tech Stack
- Sales experience or similar related degree.
- Experience with MS Word, MS Excel, MS PowerPoint, Salesforce, MS Outlook.
- Experience or understanding of broker/dealers, advisory, finance, or sales principals.
- Comfortable with some travel, two times per year for training.
- Must be in office 3 days a week (Tuesday - Thursday).
Qualifications
- Highly motivated and resilient in achieving sales targets consistently.
- Ability to quickly build rapport, primarily via phone-based communication.
- High-energy, strong collaborators who can deliver a world-class sales experience.
- Thrives in a fast-paced environment, is client-focused, team-oriented, and able to execute in a way that encourages creativity and continuous improvement.
Pay Range
$57,750.00 - $96,250.00 * (inclusive of base salary and potential sales incentive compensation)