Growth and Paid Media Associate (Entry Level)

About the Role

We are seeking an entry-level Growth & Paid Media Associate to support digital advertising, campaign execution, and performance marketing across consumer retail and B2B business lines. This role will work across paid social, paid media, local campaigns, landing pages, and performance reporting to help drive customer acquisition and business growth. This is a hands-on learning role for a recent graduate or early-career candidate interested in digital marketing, advertising, analytics, and campaign optimization. The ideal candidate is curious, organized, comfortable with numbers, and excited to learn how marketing campaigns are planned, launched, measured, and improved.

Key Responsibilities

Paid Media Support

• Assist with campaign setup, monitoring, and optimization across Google Ads, Microsoft Advertising, Meta, TikTok, LinkedIn, and other digital platforms
• Support paid search, paid social, retargeting, display, and local advertising campaigns
• Conduct keyword research, audience research, and competitive research to support campaign planning
• Help organize campaign assets, copy, landing pages, targeting, and tracking requirements

Campaign Testing & Optimization

• Assist with A/B testing of ad copy, creative, landing pages, offers, and calls to action
• Monitor campaign performance and identify trends, issues, and opportunities
• Support improvements to click-through rate, conversion rate, cost per lead, cost per acquisition, return on ad spend, and other campaign metrics
• Collaborate with website, analytics, content, and creative team members to improve campaign performance

Reporting & Performance Insights

• Help prepare weekly and monthly performance summaries for paid media and campaign activity
• Work with analytics team members to confirm tracking accuracy and reporting consistency
• Translate campaign results into clear observations and recommended next steps
• Support dashboards, scorecards, and campaign recaps as needed

Landing Page & Funnel Support

• Coordinate with website and UX team members to support landing page updates and testing
• Help identify gaps in customer journeys from ad click to conversion
• Support improvements to lead forms, call tracking, store location pages, and conversion pathways
• Assist with campaign-specific landing page messaging and performance review

Consumer & B2B Growth Initiatives

• Support local retail campaigns for jewelry, watches, bullion, repair services, store events, product promotions, and customer acquisition
• Support B2B lead generation campaigns for IT asset disposition, data destruction, value recovery, recycling, and enterprise services
• Help evaluate which channels, messages, and offers perform best across different audiences

Qualifications

Required

• Bachelor’s degree completed or nearing completion in Marketing, Advertising, Business, Communications, Analytics, or a related field
• Strong interest in digital marketing, paid media, advertising, performance marketing, or growth strategy
• Comfort working with numbers, spreadsheets, reports, and campaign performance data
• Strong organizational skills and attention to detail
• Ability to communicate clearly and collaborate across multiple functions
• Willingness to learn new platforms, tools, and marketing systems

Preferred

• Internship, coursework, student organization, portfolio, or personal project experience related to marketing, advertising, analytics, media, or business
• Exposure to Google Ads, Meta Ads, Microsoft Advertising, LinkedIn Ads, Google Analytics, Looker Studio, Excel, HubSpot, or similar tools
• Basic understanding of digital marketing metrics such as impressions, clicks, CTR, CPC, CPA, ROAS, conversions, and lead quality
• Interest in both consumer marketing and B2B lead generation
• Comfort contributing to creative campaign ideas and reviewing ad messaging

Ideal Candidate Profile

The ideal candidate is analytical, curious, detail-oriented, and interested in how marketing drives measurable business results. This person should enjoy testing ideas, reviewing performance, and learning how advertising decisions affect customer acquisition. They do not need to be a paid media expert on day one, but should be eager to learn platforms quickly, ask good questions, and develop strong judgment around campaign performance.