Paid Campaigns executives

About the Role

• Plan, launch, manage and optimize paid campaigns across Google Ads and Meta Ads for international markets.
• Manage Google Search and Performance Max campaigns to improve lead generation, conversion volume and campaign profitability.
• Assist with budget allocation and campaign scaling across Google Search, Performance Max, Display, YouTube, Meta and other relevant channels.
• Prepare regular campaign performance reports and provide actionable insights and recommendations.
• Present campaign data in a clear and concise manner, connecting marketing metrics with business outcomes such as qualified leads, customer acquisition cost, pipeline value and revenue.

Key Responsibilities

• Monitor and optimize key performance metrics, including ROAS, CPA, CPL, CTR, CPC, conversion rate and overall campaign performance.
• Conduct keyword research, manage negative keywords and implement appropriate exact, phrase and broad match strategies.
• Develop and execute campaign strategies based on business goals, target audiences, market trends and seasonal opportunities.
• Write and test engaging ad copy, headlines, descriptions, call-to-action messages, site links and other ad assets.
• Conduct A/B testing of ad creative, copy, audiences, bidding strategies and landing pages.
• Coordinate with the web and creative teams to improve landing page relevance, loading speed, messaging and conversion rates.
• Support conversion tracking and campaign measurement using tools such as Google Tag Manager, GA4, CRM platforms and offline conversion data.
• Select and monitor suitable bidding strategies, including Maximize Conversions, Target CPA and Target ROAS.
• Manage audience targeting, remarketing, customer lists, lookalike audiences and demographic targeting.
• Monitor competitor activity, auction insights, and impression share and market trends to identify growth opportunities.

Requirements & Tech Stack

• Google Ads
• Meta Ads
• GA4
• Google Tag Manager
• Looker Studio
• CRM platforms

Qualifications

• 6 months to 1 year of experience in performance marketing.
• Hands-on expertise in Google Ads and Meta Ads for international markets.
• Strong understanding of campaign optimization, performance metrics, data analysis and reporting.
• Strong analytical, communication and problem-solving skills.
• Ability to work independently and manage multiple campaigns and priorities.

Working Days: Monday to Friday

Work Timings: 10:30 a.m. to 7:00 p.m. / 10:30 a.m. to 7:30 p.m.

Work Location: Work from office

Salary: Rs. 20,000/- to Rs. 25,000 fixed in-hand per month.