Search Engine Optimization Specialist

About the Role

Ladakh Traverse is a travel-focused organization dedicated to showcasing the culture, landscapes, and unique experiences of Ladakh and the surrounding Himalayan region. The company aims to create meaningful, responsible travel experiences that respect local communities and environments. Ladakh Traverse engages audiences through digital platforms, highlighting curated itineraries, travel insights, and adventure opportunities. Team members collaborate remotely to grow the brand’s online presence and connect travelers with authentic Himalayan journeys.

This is a remote contract role for a Search Engine Optimization (SEO) Specialist at Ladakh Traverse. The SEO Specialist will plan and execute strategies to increase organic search visibility and drive qualified traffic to the company’s website and digital channels.

Key Responsibilities

• Plan and execute strategies to increase organic search visibility.
• Drive qualified traffic to the company’s website and digital channels.
• Conduct keyword research.
• Perform technical and content-focused SEO audits.
• Optimize on-page elements.
• Monitor performance using web analytics tools.
• Develop and implement ethical link-building campaigns.
• Collaborate with content creators to align SEO with editorial plans.
• Prepare regular performance reports with actionable insights.
• Stay current with SEO best practices, search engine algorithm updates, and industry trends relevant to travel and tourism.

Requirements & Tech Stack

• Ability to perform comprehensive keyword research and build targeted keyword lists for travel-related content.
• Experience conducting detailed SEO audits, identifying technical, content, and structural issues, and recommending improvements.
• Proficiency in on-page SEO, including optimizing titles, meta descriptions, headings, internal links, and content structure.
• Knowledge of ethical link building, including outreach, relationship building, and managing high-quality backlinks.
• Strong skills in web analytics tools (e.g., Google Analytics, Google Search Console) to track performance and generate reports.
• Familiarity with SEO tools such as SEMrush, Ahrefs, Moz, or similar platforms.
• Understanding of basic HTML/CSS and how website architecture affects SEO.
• Solid written communication skills and ability to collaborate with content and marketing teams.
• Ability to work independently in a remote environment, manage deadlines, and handle multiple projects.

Qualifications

• Experience with WordPress or other content management systems is beneficial.
• Background in travel, tourism, or related industries is an advantage.