Marketing Communication Coordinator AS7268

About This Position

The Marketing and Communications Coordinator develops and implements strategic marketing and communication initiatives for OSU Online, Outreach, and Individual Study within the Institute for Teaching and Learning Excellence (ITLE). This role supports enrollment growth, student engagement, and institutional awareness.

Key Responsibilities

• Lead multi-channel digital marketing campaigns.
• Develop and optimize prospective student communication strategies.
• Manage social media and website content.
• Utilize marketing analytics to evaluate and improve campaign performance.
• Collaborate with academic programs, university partners, and departmental leadership to ensure accurate, timely, and compelling communications.
• Promote undergraduate and graduate online degrees, certificates, courses, and outreach initiatives.
• Conduct market research.
• Coordinate budget and vendors.
• Manage CRM communication.
• Supervise student marketing staff.
• Support departmental event registration and web content.
• Work closely with the Director/Vice Provost, Director of Academic Programs, ITLE staff, and college departments to promote online degrees, certificates, courses, and ITLE events.

Requirements & Tech Stack

• Bachelor's degree in Communications, Journalism, Marketing, Public Relations, or a related field. (Degree must be conferred on or before the agreed-upon start date.)
• Six months of related work experience. (Additional post-secondary education beyond requirements may substitute for years of required experience.)
• Demonstrated experience in communications, including social media, video, web content, writing, editing, and content creation.
• Related work experience may include general communications, social media management, website editing, graphic design, publishing, and campaign planning and implementation.
• Strong written and verbal communication skills.
• Ability to organize materials, write and edit effectively, visualize concepts, and communicate and interpret goals.
• Demonstrated proficiency in AP style and adaptive writing.
• Social media experience required.
• Knowledge of communications principles.
• Ability to align content with audience needs.
• Ability to learn quickly, adapt to a rapidly changing environment, and collaborate effectively with a variety of stakeholders.

Certifications, Registrations, and/or Licenses

• Oklahoma driver’s license or ability to obtain one within 30 days of hire.
• Reliable transportation for travel connected with official duties.

Location & Schedule

• Campus: OSU-Stillwater
• Work Schedule: Monday through Friday, 8:00 am - 5:00 pm with occasional evenings and weekends.
• Duty reporting is in-person on the OSU campus in Stillwater, Oklahoma.
• This position may be eligible for a hybrid work schedule; however, any offer is contingent upon approval by University Human Resources.

Preferred Qualifications

• Master's degree in Communications, Journalism, Marketing, Public Relations, or a related field.
• Two to four years of experience.

Application Instructions

For full consideration, please include a resume, cover letter, and contact information for three professional references.

For full consideration, please submit a resume, cover letter, three professional references, and a portfolio showcasing your communications and digital marketing work. The portfolio should include examples of professional writing and digital work, such as social media posts or campaigns, email communications, web content, graphics, or other relevant marketing materials. Links to online portfolios and PDF samples are acceptable.