Data Associate (Content and Data)

MediaRadar, Inc.

Vadodara, Gujarat, India0–2 yrs2h agovia LinkedIn

About MediaRadar

MediaRadar equips marketing, sales, and analytics leaders with intelligence to stay ahead. Our platform provides AI-enabled Creative, Competitive, Commercial, and Market Intelligence across ad strategy, media spend, creative assets, and brand messaging.

Job Summary

As a Data Associate, you will be instrumental in MediaRadar's data operations by ensuring advertising content is accurately classified, attributed, and maintained. This includes reviewing ads across digital, mobile, TV, radio, and print; creating and updating product records; and attributing creative details. You will also contribute to operational excellence by identifying workflow inefficiencies, enhancing data quality, and collaborating with automation and governance teams.

Key Responsibilities

  • Review digital, mobile, online, TV, radio, and/or print ads using MediaRadar's proprietary platforms to classify ads (assign correct product, advertiser, brand, and campaign details).
  • Create and maintain new product records in the MediaRadar Product Catalog following governance standards.
  • Attribute ads using MediaRadar's proprietary platforms to tag key creative elements such as audio, text, visuals, promotions, pricing, holidays, and target audience.
  • Support operational excellence by identifying inefficiencies, proposing improvements, reducing workflow waste, and enhancing speed, accuracy, and quality.
  • Collaborate with managers, automation teams, and data quality specialists to identify and test new tools/enhancements, and adopt improved workflows.
  • Identify and report missing media details and take action to confirm data completeness and accuracy.
  • Report on status, coverage, volume, and other key metrics.
  • Communicate effectively with team members, managers, and other operational teams.

Requirements & Tech Stack

  • MS Office (basic knowledge)

Qualifications

  • Bachelor's degree or higher in any field.
  • Fresh graduate or early career experience in operational/data processing roles.
  • Strong organizational skills.
  • Ability to work in a team and meet deadlines.
  • High degree of accuracy, proactivity, and attention to detail.
  • Good analytical thinking and aptitude for data and operational processes.
  • Excellent written and verbal communication skills in English.
  • Adaptability to rotational working days (including holidays) and flexible working hours.

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