Email Marketing Specialist

About the Role

The Email Marketing Specialist is a full-time hybrid role based in Delhi, India, with flexibility for some work-from-home. This role involves planning, creating, and executing email marketing campaigns to engage learners, generate leads, and support enrollment for Edvirexa’s training programs.

Key Responsibilities

• Segmenting email lists.
• Designing email workflows.
• Writing and optimizing email copy.
• Setting up campaigns in email marketing software.
• Monitoring campaign performance and analyzing metrics.
• Running A/B tests and refining strategies to improve open rates, click-through rates, and conversions.
• Collaborating with marketing, sales, and product teams to align messaging, maintain brand consistency, and ensure campaigns support broader marketing initiatives.

Requirements & Tech Stack

• Strong Email Marketing Software and Marketing Automation skills.
• Strong Marketing Analytics skills.
• Strong Communication skills.
• Strong Lead Generation skills.
• Understanding of GDPR and other email compliance standards, along with best practices for deliverability and list management.
• Ability to work in a hybrid setup in Delhi.
• Ability to manage time efficiently.
• Ability to handle multiple campaigns simultaneously.

Qualifications

• Relevant experience in digital marketing or email marketing, preferably in education or technology-focused organizations.
• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.