Digital Marketing Executive

About YS Innovations

YS Innovations builds innovative digital products, scalable eCommerce solutions, and powerful SaaS platforms. They combine technology, creativity, and data-driven strategies.

6-Month Training & Internship Structure

This role is a 6-month learning and performance evaluation program designed for freshers, transitioning into a full-time position.

• Months 1–3: Training Period
• Intensive practical training in Digital Marketing.
• Learn and work on SEO, Google Ads, Meta Ads, Social Media Marketing, Content Marketing, Analytics, and Lead Generation.
• Work on real company websites, SaaS products, and marketing campaigns.
• Develop practical skills under guidance.
• No stipend during the first 3 months.
• Months 4–6: Paid Internship
• Take responsibility for executing marketing activities and campaigns.
• Work on real marketing objectives, traffic generation, lead generation, and campaign optimization.
• Performance evaluated based on learning, execution, consistency, quality of work, and measurable contribution.
• Stipend: Up to ₹8,000 per month, based on performance.
• After 6 Months: Full-Time Employment
• Offered to candidates who successfully complete the program and meet performance standards.
• Based on overall performance, skills developed, work quality, consistency, ownership, and contribution.

Key Responsibilities

• Digital Marketing Strategy
• Plan, execute, and optimize digital marketing campaigns across multiple channels.
• Develop strategies to increase brand visibility, website traffic, and lead generation.
• Support marketing initiatives for IT Services and SaaS products.
• Research new marketing opportunities and growth channels.
• Assist in planning and executing marketing campaigns.
• Search Engine Optimization (SEO)
• Perform keyword research and competitor analysis.
• Optimize website content, landing pages, and blog articles for search engines.
• Improve organic traffic and search rankings.
• Monitor SEO performance using Google Search Console and analytics tools.
• Assist with on-page and off-page SEO activities.
• Identify content opportunities based on search trends and competitor analysis.
• Content & Social Media Marketing
• Create engaging content for social media, blogs, landing pages, email campaigns, and advertisements.
• Manage social media presence and audience engagement.
• Assist with LinkedIn, Instagram, Facebook, and other relevant social platforms.
• Support product launches, promotions, offers, and marketing campaigns.
• Research content ideas and industry trends.
• Coordinate with the design team to develop marketing creatives.

Requirements & Tech Stack

• Required Skills
• Basic understanding of Digital Marketing concepts.
• Knowledge of SEO fundamentals and keyword research.
• Familiarity with Social Media Marketing.
• Basic understanding of Google Ads and Meta Ads.
• Basic content writing and communication skills.
• Analytical mindset with attention to performance metrics.
• Willingness to work with real campaigns and measurable targets.
• Ability to learn quickly and adapt to new marketing tools and technologies.
• Strong interest in building a long-term career in Digital Marketing.
• Preferred Qualifications
• Familiarity with Google Analytics, Google Search Console.
• Digital Marketing certifications are an added advantage.
• Previous internship or practical project experience in Digital Marketing is an advantage.

Qualifications

• Bachelor's degree in Marketing, Business, IT, or a related field.
• Freshers looking to build a career in Digital Marketing.
• Recent graduates passionate about SEO, Paid Ads, Social Media Marketing, Content Marketing, and Growth Marketing.

Work Location

Coimbatore – Work from Office