Sales Associate, Direct Sales

About the Role

We are looking for a seasoned Sales Associate responsible for the identification, onboarding, and growth of High Value Seller (HVS) accounts on the Amazon.in marketplace. An ideal candidate comes from a Brand and Distributor account management background, can thrive in new ambiguous environments where they can develop businesses from scratch, implement account-level strategies, and iterate growth plans YoY to deliver success for both HVS Sellers and Amazon. The candidate should be hands-on in managing B2B conversations, detail-oriented to present short-term & long-term action plans to CXO layers, possess the ability to deliver positive experience for clients, have relentlessly high standards, and can operate as an independent business owner who understands key levers to drive across cross-functional teams for achieving desired results.

Key Responsibilities

• Business Development:
• Contribute to business strategy development.
• Identify target High Value Seller accounts to pitch.
• Align relevant stakeholders for marketplace sales strategy.
• Onboard accounts for selling on Amazon.
• Business Growth:
• Drive complex sets of input and output metrics that deliver quicker growth.
• Improve end-customer & seller experience.
• Enable scalability of business, in collaboration with cross-functional teams.
• Relationship Management:
• Build and cultivate strong relationships with High Value Sellers (HVS - Trade Mark Registered Brands and Distributors of National Brands) in your portfolio along with internal stakeholders.
• Act as a team player, trusted advisor, and business advocate.
• Process Excellence:
• Use customer feedback, market growth trends, and analyze key metrics to contribute to the development of features and programs that accelerate HVS account’s growth.
• Improve HVS account collaboration with Amazon.
• Spot areas of inefficiencies and work to simplify.

A Day in the Life

On a day-to-day basis, the candidate will be responsible for achieving revenue for the business by driving strategic conversations, working backwards from account acquisition goals, and implementing growth strategy for named HVS accounts. The candidate will execute account-level KPIs/metrics by focusing on marketplace brand presence, leveraging available channels for faster delivery to Amazon customers, developing advertisement strategy, and improving selection quality that can generate sales orders. The candidate will use their category expertise to accurately forecast business for the assigned set of accounts, drive HVS engagements, and act as internal Voice-of-Seller to influence Marketplace policies and products in areas like Tech Integrations, GTM channels for online, Legal documentations, Payments, Reimbursements, etc. The candidate would need to actively collaborate with internal stakeholders like Category, Fulfilment, Finance, Product & Advertising teams to align account-level initiatives and similarly external stakeholders at the HVS end from Marketing, Commercials, Legal, IT, Supply chain etc. to get sign-offs.

Requirements & Tech Stack

• Managing B2B conversations.
• Presenting short-term & long-term action plans to CXO layers.
• Delivering positive client experience.
• Operating as an independent business owner.
• Driving results across cross-functional teams.
• Developing business strategy.
• Identifying target accounts.
• Onboarding accounts.
• Driving input and output metrics.
• Improving customer and seller experience.
• Enabling business scalability.
• Building and cultivating strong relationships.
• Analyzing key metrics.
• Contributing to feature and program development.
• Simplifying processes.
• Achieving revenue targets.
• Driving strategic conversations.
• Implementing growth strategy.
• Executing account-level KPIs/metrics.
• Focusing on marketplace brand presence.
• Leveraging available channels.
• Developing advertisement strategy.
• Improving selection quality.
• Forecasting business.
• Driving HVS engagements.
• Influencing Marketplace policies and products (e.g., Tech Integrations, GTM channels for online, Legal documentations, Payments, Reimbursements).
• Collaborating with internal stakeholders (Category, Fulfilment, Finance, Product & Advertising).
• Collaborating with external stakeholders (Marketing, Commercials, Legal, IT, Supply chain).

Qualifications

• Undergraduate degree.
• 2+ years of acquisition experience.
• Background in Brand and Distributor account management.
• Ability to thrive in new ambiguous environments.
• Ability to develop businesses from scratch.
• Ability to implement account-level strategies.
• Ability to iterate growth plans YoY.
• Relentlessly high standards.
• Understanding of key levers to drive results.