Social Media Coordinator

About the Role

This is a part-time, on-site Social Media Coordinator role based in Grapevine, TX. The Social Media Coordinator will manage one of the surgeon's social media accounts, develop and publish engaging content, and ensure consistent branding across platforms.

Key Responsibilities

• Plan and schedule social media posts.
• Capture and edit photos or short videos.
• Write captions that align with the practice’s tone and patient education goals.
• Monitor comments and messages.
• Respond professionally to inquiries.
• Collaborate with clinical and front office teams to highlight services, patient education, and practice updates.
• Track performance metrics.
• Support digital campaigns.
• Recommend improvements to increase reach and engagement within the local community.

Requirements & Tech Stack

• Social Media Content Creation
• Social Media Marketing
• Foundational knowledge of Digital Marketing, including understanding of analytics, audience targeting, and campaign performance.
• Familiarity with major social platforms (e.g., Instagram, Facebook, TikTok).
• Familiarity with scheduling tools.
• Familiarity with basic photo/video editing software.

Qualifications

• Comfort working on-site in a medical practice, maintaining professionalism, confidentiality, and sensitivity to patient privacy.
• Prior experience in social media, marketing, or communications.
• Healthcare or aesthetic industry experience is a plus.
• Associate or bachelor’s degree in Marketing, Communications, Digital Media, or a related field preferred, or equivalent practical experience.