Digital Marketing Specialist

Job Title: Digital Marketing Specialist

Location: Dallas, TX, United States

Workplace Type: On-site

Employment Type: Full-time

Seniority Level: Entry Level

About the Role

We are seeking a motivated and creative Digital Marketing Specialist to join our growing marketing team. This opportunity is ideal for recent graduates and professionals with 0–3 years of experience who are interested in digital marketing, social media, content marketing, search engine optimization, online advertising, and marketing analytics. The candidate will support digital marketing campaigns, create and manage online content, analyze campaign performance, and work with cross-functional teams to improve brand visibility and audience engagement.

Key Responsibilities

• Assist with planning and executing digital marketing campaigns.
• Support social media marketing activities across multiple platforms.
• Create, edit, and publish digital marketing content.
• Assist with SEO and website optimization activities.
• Monitor website traffic, engagement, and campaign performance.
• Prepare digital marketing reports and performance dashboards.
• Analyze marketing data and identify trends and opportunities.
• Support email marketing campaigns and audience communication.
• Assist with paid advertising campaigns and campaign optimization.
• Conduct keyword and competitor research.
• Coordinate with content, design, sales, and marketing teams.
• Maintain marketing calendars and campaign documentation.
• Support lead-generation and customer-acquisition initiatives.
• Perform market research and other marketing analysis as needed.

Requirements & Tech Stack

• Digital Marketing
• Social Media Marketing
• Content Marketing
• Search Engine Optimization (SEO)
• Marketing Analytics
• Microsoft Excel
• Google Analytics
• Online Advertising
• Market Research
• Lead Generation

Preferred Skills:

• Google Ads
• Meta Ads
• Google Analytics
• SEO Tools
• SEM
• Email Marketing
• WordPress
• HubSpot
• Canva
• CRM
• Content Creation
• Power BI
• Tableau
• A/B Testing

Qualifications

• Bachelor's or Master's degree in Marketing, Digital Marketing, Business, Communications, Advertising, Business Analytics, or a related field.
• 0–3 years of relevant experience.
• Basic understanding of digital marketing concepts.
• Strong communication and analytical skills.
• Basic understanding of social media and online marketing.
• Ability to analyze data and prepare reports.
• Strong attention to detail and willingness to learn.

Soft Skills:

• Communication
• Creativity
• Analytical Thinking
• Problem Solving
• Team Collaboration
• Attention to Detail
• Time Management
• Adaptability
• Critical Thinking
• Willingness to Learn