Marketing Business Development Executive

XYLEM LEARNING

Location: Thrissur, Kerala

Position Overview

We are looking for a proactive, highly driven Marketing Executive to lead our on-ground brand presence, student outreach, and admissions efforts across Thrissur.

Key Responsibilities

• On-Ground Marketing & Direct Engagement
• Plan and execute field marketing activities, including campus visits, educational kiosks, roadshows, and community outreach across Thrissur district.
• Engage directly with students and parents to highlight program offerings, career outcomes, and institutional value.
• Serve as the brand representative at high-traffic hubs, local educational gatherings, and career events.
• Lead Generation & Admissions Conversion
• Generate verified prospective student leads through field activations, institutional connections, local events, and referral networks.
• Counsel prospective students and parents on course structures, admission eligibility, and prospective career tracks.
• Track prospect data systematically and work closely with the internal admissions team to ensure timely follow-ups and high conversion rates.
• Institutional Relationship Building
• Establish and sustain relationships with key decision-makers at local high schools, colleges, coaching institutes, and community organizations.
• Oversee referral schemes and joint educational initiatives to maintain a continuous stream of admission inquiries.
• Event Planning & Campaign Execution
• Plan and coordinate career counseling sessions, seminars, workshops, and introductory webinars.
• Handle the distribution and placement of marketing assets (brochures, standees, flyers, and banners) across primary field venues.
• Field Tracking & Market Intelligence
• Maintain records of daily field visits, leads collected, campaign performance, and follow-up updates.
• Track local educational trends, applicant preferences, and competitive moves across the region to refine field strategies.

Requirements & Tech Stack

• Education: Bachelor’s or Master’s degree in Business Administration (BBA/MBA), Marketing, or a related discipline.
• Experience: 0 to 4 years of experience in field marketing, student recruitment, business development, or event execution.
• Prior exposure to the Education or EdTech sector is highly desirable.
• Languages & Skills: Strong interpersonal, sales, and presentation capabilities.
• Full professional fluency in Malayalam and English.
• Mobility: Willingness to travel regularly across Thrissur district and adjacent areas for field assignments.
• Attributes: Target-focused, self-directed, and energetic with a strong initiative to achieve recruitment goals.