International Digital Marketing Intern

The Toro Company

Hennepin County, MNFresher1h agovia LinkedIn

About the Role

The 2027 Summer Internship Program at The Toro Company (TTC) runs from May 17, 2027, through August 6, 2027. Candidates must be available to start on May 17 and participate through the duration of the program. Applicants must be legally authorized to work in the United States.

Key Responsibilities

  • Customer Journey Support: Assist in the creation and maintenance of customer journey workflows in HubSpot.
  • SEO/Content Optimization: Aid in implementing and optimizing SEO strategies, including keyword research, metadata updates, content audits, and performance analysis.
  • Social Media: Support the development and execution of social media strategy, including content creation, scheduling, and publishing across key platforms. Assist in building monthly content calendars, monitoring engagement and trends, and managing community interactions. Conduct competitor and industry research.
  • Digital Content & Platform Management: Support the development and management of digital marketing platforms like Digital Asset Management (DAM) and sales enablement systems. Assist with content structures, metadata standards, user experiences, asset uploading/tagging/organization, user access management, reporting, and creating customer-facing landing pages/resource centers. Coordinate AI-powered content localization projects.
  • Content Creation & Design: Create digital content for social media, email, web, and other channels using established templates. Support graphic design, video editing, content formatting, and asset adaptation using tools such as Canva and Adobe Express.
  • Basic Web Updates: Assist with routine website maintenance and updates.
  • Additional Marketing Support: Contribute to other marketing tasks and projects as needed.

Requirements & Tech Stack

  • Currently pursuing a degree in marketing, communications, business, or a related field.
  • Strong written and verbal communication skills.
  • Interest in content marketing, SEO, and digital marketing strategies.
  • Familiarity with social media platforms and content planning.
  • Interest in customer journey mapping, buyer personas, and marketing analytics.
  • Strong organizational skills with attention to detail.
  • Ability to manage multiple projects and deadlines.
  • Proficiency with Microsoft Office applications (Excel, PowerPoint, Word).
  • Basic design skills and ability to create simple social media graphics.
  • Interest in learning and adapting to current digital marketing trends and platforms.
  • Natural problem solver who can think critically and adapt quickly.

Qualifications (Preferred)

  • Experience with or interest in content management systems, Digital Asset Management (DAM), or sales enablement platforms.
  • Familiarity with AI productivity tools such as Microsoft Copilot.
  • Interest in building brand and customer personas, and helping define tone of voice for style guides.

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